Two years ago, we created a Social Media 101 class – basically, a bootcamp for pharma marketers who wanted to understand how social media was changing how people learn about, evaluate, and ultimately make healthcare decisions.
Then, the trust graph was in major flux. People were figuring out how to use social connections (not just Dr. Google) to benefit their health. And, deciding if they were willing to interact with brands in that space.
Today, social destinations are among the most popular on the web. They are an essential part of many of our lives. And, they have truly revolutionized how we think about health.