You’ve probably read or been told about the recent ruling that users can legally “jailbreak” their mobile phones. With this news, you can now “jailbreak” your iPhone, gaining access to apps not approved by and available through Apple, without any legal repercussions. Read Full Entry
This weekend, one of P&G’s oldest brands — Old Spice — changed its image, practically over the weekend.
The campaign has been hailed as “The Archetype of a successful Social Media Campaign.”
People even wrote about how P&G was posting videos.
P&G allowed its ad agency to write real-time scripts using a character it created, then (and here is the key part) quickly react to input from the YouTube videos.
Never another new login.
That’s the promise we’ve heard for years from proponents of universal ID and OpenID. They advocate for one set of credentials that act as your membership to any registration-required site.
We’re getting there, but maybe not the way they planned. It’s our social identities that we’re carrying with us. Through developer tools like Facebook Connect, we use our login and passwords from a range of social networks to quickly login to media, business and entertainment sites.
The lab tries to “extend the vision” of the healthcare marketer, who is often stuck in the day-to-day execution of tactics that roll up to strategies that meet business needs.
We consider creativity as it relates to innovation. While all agencies can claim they are creative (who wouldn’t?) figuring how to apply creativing in new and exciting ways is what the lab is all about.
All day, every day (and many nights) we think about, organize and assemble creative thoughts, ideas, products and innovations. We wonder about them. We get them out on the table and push it around. Sometimes, they push us around.
(Co-published at BrandLiberators.com)
My inbox was overflowing last week with great finds from my colleagues and friends. Here are four of the best to start the week:
Facebook: The Movie
This is how it happens: You invent something amazing. You fight along the way. You get a little rich, a little too fast and act like a fool with your money. You get everything figured out. And, just then – they make a movie about your bumpy road to getting there. The Apple founders had Pirates of Silicon Valley and now the original Facebook friends have The Social Network.
The movie itself isn’t the big deal, though; it’s the trailer. Check it out – a seamless blend of entertainment and advertisement; an excellent example of a new generation of ads that are at once more native and more culturally resonant:
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