This morning, I was thinking about some of today’s most innovative companies and wondering how they are perceived. I wanted to know what they have in common, at least in the public’s eye.
So I started by choosing a few companies, based on Bloomberg Businessweek’s “The 50 Most Innovative Companies 2010,” and I decided to look into Apple, Google, Amazon, LG, and Sony. To get an idea of how each company is perceived, I used Brandtags.net. When looking at approximately the top 20 tags for each company, a few tags were repeated across multiple of the innovators. Read Full Entry
You remember the headlines about Dr Google. About 50 year olds on Facebook. About laptop TV. Each of those media moments reflected a critical shift in how we use digital – a moment in time where we reached critical mass for some new online behavior.
Spotting these shifts can be difficult because our options for digital experiences and services change almost constantly and our collective attention is divided, fragmented and nuanced. But, I think we’re at the start of another major trend: Remote observers (or virtual attendance)
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SMS is nothing new. But what about location-based mobile ads? The North Face recently became the first retailer to utilize the newly formed partnership between Placecast and Location Labs. According to a recent post, The North Face can now reach 60% of all U.S. consumers with opt-in location-based marketing test messages.
So what? Now I can opt-in to receive more clutter on my phone when I’m near a North Face store?
There’s more to the story.
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I’m reading this novel called Super Sad True Love Story by Gary Shteyngart, the author of The Russian Debutante’s Handbook and Absurdistan. It takes place a decade or so from now in tech-mad America. Everywhere in the ruined urban landscape, people are connected to constant data streams via their äppäräti – devices they use to scan content, quickly getting just the gist of everything from the latest news to the desirability scores of the people around them. Reading is mocked as antiquated. Beautiful is the new smart.
It’s an exaggerated satire, to be sure. But, it’s rooted in a core belief that many of us share – the internet is killing our attention spans. People consume just enough. They scan and sample, bouncing from one thing to the next.
That belief leads us to write ever-shorter web pages, dice content down to tweet length, and generally shortcut our best ideas for easier consumption.
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Odds are good that at some point in time, you’ve gone online for medical purposes. And more than likely, you’ve participated in some level of health conversation on the social web. But in case you don’t have time to read about multiple medical topics from multiple sources on multiple social platforms, I’ve got you covered.
I’m going to share some of the ways patients, caregivers, and physicians are using forums to gather useful information and build meaningful relationships. Yes, there are also blogs, Twitter, and a number of other ways the social web is connecting the health industry, but let’s focus on one thing at a time— the forum.
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