I recently had the pleasure of taking two of my teenage daughters to the local cellphone store to have their phones repaired or replaced (evidently these devices need replaced often when you average 8,000 text a month). But this 60-minute shopping experience was preview, a reminder, for me about how our lab needs to not only identify the latest trends but potentially begin to model future trends and opportunities based on emerging consumer expectations and behaviors.
Earlier this year Seth Priebatsch got us thinking about laying our ideas on top of preexisting frameworks in his TEDxBoston talk The game layer on top of the world. Priebatsch explains that our last decade was spent building our social framework and although there’s still a lot to explore, it’s done and it’s called Facebook. It’s interesting anytime we declare construction on a framework as complete. By doing so, we’re saying, “I approve this framework. Now what’s next?”
Seth Priebatsch believes our next decade will be spent building the gaming framework. However, rather than building this framework from scratch, he wants to layer it on top of the preexisting social framework. Now there’s an idea! Read Full Entry
We’ve all seen the headlines about the state of the newspaper industry: falling revenues, fleeing subscribers, a failing model. But even as these legacy outlets struggle, they’re still our go-to source for compelling, credible content.
Legacy news brands are winning on latest technology
The New York Times has become the first major newspaper to have more Twitter followers than print subscribers (2,668,948 vs 951,000). Wired for iPad has sold an average of 30,000 copies per month (after its blockbuster premiere issue) at the premium price of $4.99 an issue. That number is already about 37% of the magazine’s newsstand sales.
Bad Behavior has blocked 1322 access attempts in the last 7 days.