Location relevance is one of many ways to foster better prevention and intervention for better health outcomes, as long as we’re all comfortable sharing a little data about ourselves.
In this recent PR Week article, several industry leaders charted the growth path for geolocation. In their view, we’re headed toward a Culture of Checkins.
Our 2.Do experiment was inspired by how that new technology/new behavior could help solve a persistent health care marketing challenge.
Lots of Foursquare users love the game of it. They click their checkins. Fight their caffeinated foes for mayorship of the Crimson Cup. Follow the fascinating lives of their friends and followers as they bounce from place to place on the gameboard of their city.
It’s a delightful piece of social connection that can be all too easily ruined by: The Blank Stare. Say you just got dubbed a Gym Rat at your local Urban Active. You show your virtual badge of honor to the manager only to get … That Look. The I Have No Idea What You’re Talking About Gawk. Or worse – The Condescending Shrug. Read Full Entry
A recent study was posted showing that searching from a desktop computer and a mobile device saw an 86% difference in results. Most companies (both in Pharma and outside the industry) don’t fully appreciate mobile search and the amount of traffic that they could be receiving from it.
Consider the patient that just went to the doctor and was handed a new prescription. They get in their car and before driving to the pharmacy, search for information on the medication on their phone. Do they end up getting information on the non-mobile branded site or one of the other sites that provide drug information (Drugs.com, RXList.com)? Does your site even display correctly on mobile devices? Does your paid search advertisements display on the mobile version of Google?
As of today there really isn’t too much hard data on the penetration of QR Codes in the healthcare/pharmaceutical/medical marketing space. This may be because QR Codes are relatively a new technology in healthcare marketing.
Below is a list of relevant stats or POVs regarding the current uses of QR Codes within the healthcare marketing space: Read Full Entry
Thanks to everyone who attended our program on CES today. I’m sure Ben and Jude will be uploading their presentations and videos soon. If you’re looking for more big ideas, trends and inspiration, don’t miss these 15 finds from the conferences we attended in the U.S. and Europe in Q4:
Mobile has a multiplier effect
There’s a new metric in town: sustained behavioral change
Advice doesn’t change behavior (but tailored coaching can)
HCPs aren’t satisfied with business as usual (they expect better communication with patients)
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