Monthly Archive for February, 2011

Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment.

One of the biggest opportunities we see for innovation and impact in iQ is gaming. Those immersive, entertaining, often all-encompassing games change people’s expectations for what experiences could and should be like. The same mechanics that keep gamers glued to screens of all sizes can be translated to compelling tools for prevention, treatment management and more holistic care.

Here’s a sneak peek at what we’re exploring – it includes data on gaming for health, examples of how healthcare leaders are using gaming mechanics, strategic approaches for pharma brands, and a pre-market big idea we created in the lab.