Google’s +1 button is shorthand for “this is pretty cool” or “you should check this out.” Users click +1 to publicly give links and ads their stamp of approval. Users’ +1s can help their friends, contacts, and others on the web find the best stuff when they search. Read Full Entry
Ranking in organic search is challenging. In the healthcare/pharma search engine results pages (SERPs) there are several sites that rank for most searches. Trying to rank for a brand is easier due to the brand.com, but you are still competing against the same handful of sites. There is the Google/NIH result that “takes” the top position, with Drugs.com, and RxList.com for brand names, and depending on the drug, Wikipedia, WebMD and MedicineNet.com. Another option to get a result you control in the SERPs are videos. Read Full Entry
In a recent study conducted by the National Research Corp., nearly 16% of the surveyed 22,000 Americans said they use social media as a credible source to find information about health care – with 94% of them citing Facebook as their go-to source. Not only are they using social media to learn, but 78% of those who use social media for health care information said it’s likely to influence their decision. Read Full Entry
We’ve all caught ourselves saying “There should be an app for…” but really now, should there be? Or should we rephrase our statement to be “There should be a mobile site for…” While the decision to have an app or not to have an app involves many questions, hopefully the below flowchart will send you (or your client) down the right path. Read Full Entry
On Thursday, idea engine Bill Nguyen launched the new social app COLOR for iPhone (and Android soon). COLOR “lets people in close proximity (within 100 feet) capture and share their photos, videos and text simultaneously to multiple phones in real time.” Synergizing mobile, social, micro-geo-location, and the holy trinity of e-currency—image, video and text—COLOR is poised to join Facebook and Twitter to complete the Axis of SoMe (social media). Read Full Entry
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