A collection of links, Must-reads—in our opinion or just topics that caught our attention.
Now Twitter is making us stupid too.
The New York Times asks if Twitter and Facebook are making us stupid. Some say it depends on how you use it and who you follow.
http://nyti.ms/k7yssE
From Smartphone’s to SmartCar’s?!
First mobile phones, then tablets, then… cars? Paul Mascarenas, the Chief Technology Officer at Ford Research and Innovation, told me and a group of automotive journalists at Ford headquarters in Michigan yesterday that he believes the car will be the next platform for mobile health services.
http://bit.ly/j2c7aF Read Full Entry
Digital designers are a lonely breed. Developers view them as creative and not as technically knowledgeable as they would like, while traditional creative teams view them as ignoring the principals of acceptable design practices in favor of complicated technology solutions. The truth is they are a hybrid of the two and as a result think differently about how to solve a given design problem than those around them.
As digital creative, opportunities have continued to grow in all areas of the marketing industry, I often get asked what someone can do to be more like a digital designer. Here are some quick thoughts. Read Full Entry
We’ve been hearing about Facebook’s plans to change their policy regarding pharma Facbeook Pages since early April. Facebook has finally formally announced these changes to their clients last week. In an email to clients, Facebook announced that it will no longer allow admins to disable comment functionality on new pharma Pages; pharma pages that already have this feature disabled will have to accept commenting come Aug. 15th.
First of all, why did Facebook make these changes?
Let’s think about Facebook’s (and all of social media’s) purpose – to encourage social interactions among users. A brand Page that disables commenting negates the value that Facebook brings to its users every day. It’s not surprising that they’ve put their foot down and are forcing pharma to either get in the game or get off the field.
The pinch hit of the Facebook changes
For many pharma brands, the thought of engaging in two-way conversation with consumers is almost overwhelming; especially as direction regarding usage of social media from the FDA continues to be delayed. There’s one important note that Facebook included in their email which states that pharma Pages dedicated solely to a brand name prescription drug will still be entitled to disable commenting. This statement is why the game hasn’t changed. Facebook has graciously recognized that there are just some social conversations, digitally or traditionally, that pharma isn’t allowed host, in the same way that Google makes an exception to their paid search policy. Read Full Entry
It seems like everyone’s going “to the cloud” these days. With products like Windows Live SkyDrive, Dropbox and Amazon’s Clouddrive it’s easy to store, access, and share data such as family photos and work documents.
So how does cloud computing relate to healthcare?
Cloud computing isn’t just for photos from your vacation or documents for your next presentation. Cloud computing is also for applications that patients are using daily. Nike+, Withings WiFi Body Scale and Google Health are a few examples of these applications. This data can provide physicians a window into the patient’s lifestyle and health.
So why will could computing overwhelm healthcare? Read Full Entry
Dawn and I recently attended Fast Company’s annual innovation conference and meetup. Incredible group of people onstage and off. (I met the SVP of Innovation at Legos – how fantastic is it that Legos has an innovation practice? Love that.) I’ve got pages of iPad notes about everything we heard and saw, but these five big ideas and great quotes stand out:
- Marty St. George, SVP Marketing and Commercial Strategy at JetBlue on why internal communications and branding matter: “In a world where brands are continually being redefined by their customers, it’s important that employees know the core things we stand for.” Every JetBlue employee participates in a two-day brand culture session in Orlando where they come to understand the values of the organization so they can live them every day. Tiny example, but George shared: “We never had to write down that if your plane is delayed significantly, we’ll buy you a pizza, but all the field managers know if people have been waiting around for three hours, they’re empowered to go buy 20 pizzas.”
- Jason Kilar, CEO at Hulu on defining innovation: “innovation is the relentless pursuit of better ways.” No matter how pedestrian the actual thing or experience – “if you can step back and look at how it could be better for humans, that’s innovation” He said Disney World was inspired by a merry-go-round with chipped paint in a park Walt’s kids loved to visit (if they like this, imagine what could be). And, he applauded Starbucks for their uber innovative coffee stirrer and spill preventer – it’s been decades since someone improved on a stick. Read Full Entry
