Late last year, our friend Jonathan Richman started in on his now-famous rant: Why we hate your dot com. He said we weren’t learning from the consumer space our sites live in and weren’t delivering utility, entertainment and value.
Well, pharma sites still aren’t quite as sticky as those cute kittens or Facebook friends Jonathan pointed to, but we are learning from the consumer space and the online and offline tools physicians rely on. Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients. They’re innovating and evolving both what these sites can and should do. We captured some of the most interesting trends in this presentation: Seven trends changing the Product.Com:
Of course, that inspires more questions: What’s next? How could pharma radically change the role and value it delivers through its websites? What else could we do?
We’re collecting ideas – including this great illustration of what the product.com could learn from real estate.
Look for another presentation this August: 10 big ideas for digital pharma marketing. Have an idea to add? Connect with us.
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