I’m writing from the floor of the Marketing to the Overweight American conference, put on by the MDPA (Marketing Disease Prevention and Awareness). It’s an interesting day to be here. Just last week the Journal of Health Policy announced that the U.S. placed dead last among other industrialized, high-income nations in reducing preventable deaths.
Who do you think of as the world’s most innovative brands? Chances are you’re coming up with names like Apple, Google, Hulu, Nike, GE, Disney. Companies that have created experiences and products that are integral parts of our lives – ones we rely on for work, entertainment or organizing our lives.
These innovators all have two critical things in common:
Pharma leaders and bio tech innovators have been watching these innovative companies – looking for learnings that could change the game in healthcare, compensate for the patent cliff, and genuinely support better outcomes.
We looked across the pharma brands striving to foster more innovative, idea-driven cultures and found five leaders that truly stand out. Not all of these companies have realized the value of their investment in organization-wide innovation yet, but all have the essential foundation that will lead to big wins in the years ahead:
Which pharma brands do you think are building innovative cultures? Let us know in the comments:
Speaker:
Mike Myers has been a leader in the healthcare and pharmaceutical industry for over 2 decades. He is well versed in all areas of professional and consumer healthcare marketing and advertising-from strategic planning, market research, and branding to digital/social media and DTC advertising. Mike is a frequent resource to regional and national media on topics ranging from building agency/client relationships, healthcare marketing, emerging/social media, talent management, business culture, and DTC advertising.
Mobile is changing the landscape of healthcare with real-time information that provides environment for better outcomes. Patients are no longer quiet. People are getting together, talking and exchanging information. Patients are tweeting what’s going on with them, what they like, their treatment, how doctors treat them. The portability and accessibility allows for patients to be engaged in their own health. Patients can now wirelessly send pain updates to physicians. Mike outlined the 25 best solutions in the mHealth space.
1. Patient Self-Monitoring
2. HCP Remote Monitoring
3. Electronic Medical Records
4. Compliance Tools
5. Patient Communities
Speaker:
Dr. Roni Zeiger brought a different perspective to the event as the Chief Health Strategist at Google, spoke of his frontline experience with health data and how it is meaningless without conversations. The question that healthcare and pharma brands should be asking is how can technology facilitate the conversations that help us learn about health.
Stories are the reflection of our lives.
It’s how we learn and how we understand context.
We start our lives with stories.
Dr. Suess was the first doctor to many.
Parents tell stories to their kids.
Math teachers teach math by telling the numbers in a story.
Some of our best teachers are those that tell us the most colorful stories.
Speaker:
Phil Baumann is a Registered Nurse and founder of Health Is Social, which helps businesses make the most of digital technologies. For over 32 years, he has watched the evolution of digital and social software. Phil is on the Advisory Board for the Mayo Clinic Center for Social Media and he writes, speaks, and leads workshops on the influences of technologies on healthcare, business, and culture.
Every patient has a unique story. Even within specific diseases states, each individual has had a different experience with their condition. As a physician’s time with each patient during an office visit continues to decrease over time, those stories are no longer being heard – or shared for that matter.
But social media is changing the way patients interact with, not only their physicians, but amongst other patients, as well.
Phil Baumann, RN and founder of Health Is Social, explains that “life is one big tweet” but there is always more to the story than 140 characters. Behind each patient tweet is a much bigger story (think of the Iceberg Principle – 90% of the mass is below the surface).
Patients are already forming communities and influence – and in the case of e-patient Dave DeBronkart (@ePatientDave) celebrity-like status. So the question that must be posed: “Can Twitter be used by clinicians?”
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