Looking ahead at the trends that will change our industry 1, 5, and even 10 years down the road is a big piece of the work iQ does here as GSW Worldwide. We consistently analyze specific categories, emerging technologies and best-in-practice strategies and publish monthly perspectives that our core teams leverage when creating their next great campaign.
Back in November, iQ’s Managing Director, Leigh Householder, sat down and collected all of our best content and insight that we gathered from working with our clients, speaking with colleagues at major conferences and the conversations online and offline we engage in and started to formulate what 2012 will look like for the healthcare marketing world.
The result was a presentation highlighting the first moves that healthcare is making to embrace the latest trends and the changes that iQ sees ahead. Slideshare recognized the presentation as a Top 12 for 2012 presentation and recently highlighted it on their own blog.
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Throughout 2011, iQ has worked aggressively to collect the best ideas that leverage the latest technologies and turn them into experimental prototypes to share across the GSW Worldwide network. The very best prototypes become real products that our GSW Worldwide clients deploy to solve their persistent marketing challenges.
If you like one of the top 5 prototypes below, share your vote by naming your favorite prototype in the comments section below.
1. iQ.mercury Controller
Challenge: In an eDetailing situation, sales reps are finding that the physicians prefer to hold and use the iPad in their own hands. So we asked, what if sales reps were able to let the physician hold the iPad for better readability and to provide interaction without eliminating control of the content?
Solution: iQ.mercury Controller – The app that empowers sales reps to control an iPad held in a physician’s hands. iQ.mercury Controller provides the ideal eDetailing experience that physicians deserve with the crucial control sales reps require.
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Today’s post comes from Jeff Stauffer, Senior Vice President of Digital at GSW Worldwide. This article marks the fourth post in a series of the most important technology stories of 2011, from iQ’s core team and closest collaborators throughout the GSW Worldwide network. Check back through the end of the year for more important technology stories of 2011.
Holy cow, my dad’s gone to the cloud!!! Read Full Entry
Today’s post comes from Ben Harben, Associate Creative Director, Innovation for iQ. This article marks the third post in a series of the most important technology stories of 2011 from iQ’s core team and closest collaborators throughout the GSW Worldwide network. Check back through the end of the year for more important technology stories of 2011.
For me, the most important technology story of 2011 is privacy. This year’s headlines are littered with privacy stories that include privacy settlements, changes, and hacks. Read Full Entry
