Today’s post comes from Sean Cowan, Vice President Creative Director for GSW Worldwide. This article marks the second post in a series of the most important technology stories of 2011 from iQ’s core team and closest collaborators throughout the GSW Worldwide network. Check back through the end of the year for more important technology stories of 2011.
The most important story of 2011 is the mass migration of digital creative leadership toward a future-friendly design and content approach. Read Full Entry
Today’s post comes from Jude Divierte, Director of Technology for iQ. This article marks the first post in a series of the most important technology stories of 2011 from iQ’s core team and closest collaborators throughout the GSW Worldwide network. Check back through the end of the year for more important technology stories of 2011.
1. 2012 Digital Trends for Healthcare Marketing
A look ahead to the digital trends changing the frontlines of health, pharma and wellness marketing in 2012.
2. Five Pharma Companies Fostering Innovation
We identified the five US companies that have moved the farthest, the fastest in answering that call for change. These are the enterprises that are best positioned to redefine our future and point the way to a better tomorrow.
3. Website Trends in Healthcare and Pharma Marketing
The role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools, and support more empowered patients. They’re innovating and evolving both what these sites can and should do. iQ captured some of the most interesting trends.
4. Gaming for Health
All the latest research on gaming for health, examples of how health and wellness leaders are engaging people with games, strategies for healthcare brands that want to try gaming, and a first look at a gaming experiment conducted in iQ lab.
5. Rethinking Tools for Pharma Sales Reps
A consistent theme in pharma this year was digital detailing: what tools, what approach, what strategy? It’s a topic that’s at the core of what we do at GSW Worldwide: create compelling tools for the frontlines of healthcare. Ones designed to inspire reps, connect with physicians and engage people in their own health and wellness. iQ gathered experts from around GSW Worldwide to talk about what we’d learned along the way.
When we think about something costing two dollars, we think about little trinket toys or something that isn’t valuable (of course, it is valuable it would cost more than $2, right?). That’s not the case with eyeNETRA’s smartphone attachment that can measure near and far-sightedness through the camera of most smartphones. The in-expensive attachment has the potential to provide eye examinations and care for millions (if not billions) of people. Read Full Entry
