It didn’t take long for major social media and search news to break in 2012. After the release of the FDA social media guidance just before the New Year, one of the most significant hurdles for pharma brands entering the social media space has started to crumble.
The FDA social media guidance was just one element of what is becoming a more pharma-friendly social media environment. Below we cover some recent (and important!) news from the most-popular social networks. Read Full Entry
University Program Examines Efficacy of Health Messages via Social Media & Mobile | FierceHealthIT
Nova Southeastern University in Davie, Florida is tacking the challenge of how best to gauge the effectiveness of delivering health and wellness messages to patients via social media and mobile devices. Specifically, they will be testing the effectiveness of this messaging for chronically ill patients (ie, diabetes and hypertension). Read Full Entry
Yesterday afternoon, the minds responsible for innovation at GSW and iQ took a field trip to Columbus-based Riverside Hospital, part of the OhioHealth System. OhioHealth, one of Ohio’s largest health systems, houses over 16,000 associates, 2,400 physicians, and nearly 3,000 volunteers.
But it wasn’t the hospital we were visiting; it was an opportunity to meet the brilliant minds behind their Center for Medical Education and Innovation (CME+I). Founded in 2006, the Center’s mission is simple: improve healing and patient safety in a safe environment. It was out of the challenges and frustration clinicians face on the medical floor that CME+I was born. OhioHealth has a passion for transforming that frustration into change. Read Full Entry
Are ePatients Self-Diagnosing Too Much? | DTC Marketing
As healthcare becomes more digitalized, we are seeing more and more patients each month accessing health information online, on their own. While, initially this seems like it would have a positive impact on self-health management, one trend that is emerging is patients inaccurately self-diagnosing themselves. Has readily available health information lead to people try to replace their physician at the mercy of their health? Read Full Entry
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