Remember that vacation you took back in the late 90′s? If you do, chances are you have a photo from it framed on the wall, a shoebox of random photos, maybe a VHS video, and if you’re really lucky, you or your loved one created a scrapbook of the event.
Now, remember that vacation you took a couple years back? Chances are you have a ton of digital photos on your iPhone that you never got around to printing but uploaded your favorites to Facebook and Twitter. When you remembered to break out the SLR you uploaded those to Flickr and any digital video you took was either uploaded to YouTube or stored on your hard drive. Read Full Entry
Web 2.0 and Social Media in Medical Education [Slideshow] | Science Roll
A presentation by Dr. Peter Murray, the director of the International Medical Informatics Association shared his thoughts in a recent presentation about how social media can be used in medical education. He has identified 3 potential areas where education could benefit from social media: 1) Research method for academic research, 2) virtualizing collaboration tools, and 3) the intersection of health and informatics with social media.
1 in 3 Surveyed Say Social Media Changes Attitudes to Medicines | InPharm
According to new research from the Health Research Institute, nearly a third of US social media users say the channel could change the way they think about their medicines. Kelly Barnes, US Health Industries Leader at HRI says, “Health organizations have an opportunity to use social media as a way to better listen, participate in discussions and engage with consumers in ways that extend their interaction beyond a clinical encounter.”
Facebook Pages For Brands Will Get Profile Pic Makeover April 26 | Ignite Health
Who would have guessed brands would want their logo bigger? Starting April 26, 2012, the profile pic for brands (which currently displays at 125 x 125 pixels) will display at 160 x 160 pixels.
How Consumers Are Using Social Media for Healthcare | DTC Marketing
Stat highlights include:
- 61% of consumers are likely to trust info posted by providers
- 80% of consumers age 18-24 would be likely to share health info through social
- One-third of consumers are ok having their social conversations monitored
- 75% of consumers expect healthcare companies to respond within a day or less
- 45% of consumers said social affects if they will seek a second opinion
Sony’s Patent for a Medical Device | Engadget
Engadget has unearthed a patent application by Sony from 2010 for a medical device. The device would monitor vitals, transfer this data to a TV, and alert your HMO if your TV show sends you into cardiac arrest.
Pinterest is the newest social media platform to sweep the web. Since its launch in March 2010, it has become one of the top 10 largest social network services (according to Hitwise) with 11.7 million unique users.
For those of you who haven’t heard of Pinterest, it’s a virtual pinboard that lets you pin things you find interesting on the web. Users can browse pinboards created by other users and repin, like, and comment on their pins.
Considering Pinterest’s rapid growth, we thought we should sort through all the pins to find out what’s being pinned on Pinterest. Read Full Entry
Data are what separates traditional media (think: TV, print, and direct mail) from digital media (think: mobile, social, banner ads, and email marketing). With data, marketers are able to understand and optimize their digital campaign at any point during its life cycle. The following key data questions are questions every marketer should be asking their marketing agency. Read Full Entry
Since Apple unveiled iBooks textbooks and iBooks Author at an education-focused event Thursday, Jan. 19th, we’ve had several requests to compare it against current eDetailing solutions in the pharma industry. Our requests have come from those who are interested in iBooks’ new kind of textbook that’s dynamic, current, engrossing, and truly interactive. Most of this interactive content is similar to that of current eDetailing solutions. Add to this iBooks Author, a free app that allows anyone to create this interactive content, and it becomes easy to see why we’ve had so many requests for a comparison.
The following table compares the features of iBooks textbooks and iBooks Author to current eDetailing solutions: Read Full Entry
