What's Your Digital iQ

Putting technology and trends to work for healthcare marketing

Jude Divierte, Director of Technology, Innovation Jude Divierte

Connected Devices Empowering Self-Care


Internet connectivity, specifically high speed wireless Internet connectivity, is more and more ubiquitous in our world today. With that said, some consumer device manufacturers have been making their devices Internet compatible, allowing information to be shared among different complementary devices. This is no more apparent than in home entertainment where you can do any of the following:

  • Start a Netflix movie in your living room, stop watching it for whatever reason, and then resume it on your smartphone while you’re in a waiting room for an important appointment
  • Create a playlist at home and then listen to that playlist in your car
  • Oh, and if an unexpected heat wave hits your city, Nest allows you to control the temperature of your home from anywhere. Wouldn’t a nice cool house at a fraction of the cost be nice when you got home this evening?

Are you beginning to see a common thread? Most, if not all, devices that are Internet aware utilize the smartphone as the main hub to retrieve and to consume this type of information. Health-related monitoring devices are no different. Now more than ever, people are understanding how their smartphone can provide benefits to their health with instant access to information and user-friendly tracking tools.

Below are some examples of connected devices that are empowering users to manage their own health/wellness.

Withings Body Scale

Withings was one of the first to market with a Wi-Fi-enabled scale. Not only does it track your weight, but it can also track up to 3 other people’s weights as well. It also calculates fat percentages and BMI. The beauty of this scale is that it does all the heavy lifting for you. You set it up, step on it, and it records everything you need. The data are then stored on the Withings site and can be retrieved from your smartphone for easy tracking at any time. I’ve personally used this, and I love the historical data that can be reviewed. Withings also has a number of other product offerings that follow a similar pattern: a blood pressure monitor, a baby monitor, and a soon-to-be-released smart baby scale.

iFit Enabled Treadmills

Compatible with some of your higher-end treadmills, the iFit technology allows you to customize your cardio routines and execute them at any treadmill. Historic information can be retrieved on any iFit compatible machine, your computer, or any smartphone, allowing you to track fitness-related routines from anywhere at any time.

Nike+ Fuel Band

Nike+ Fuel Band tracks any physical activity through a bracelet that contains a sophisticated 3-axis accelerometer. Your every move is then translated into a Nike point system called NikeFuel, which then, over time, acts as a gauge as to how active you are. The more active, the more NikeFuel points you earn. Currently, the data are only retrievable using an iPhone but has gained a lot of popularity with the hipsters and very active Nike brand lovers.

Nike + with TomTom

This, personally, is one of my most favorite devices. It’s a sports watch that not only connects to the Nike+ running pod but is also compatible to a Polar Heart Rate Monitor and has a TomTom GPS. The amount of data tracked on this little device is amazing. Having all this technology in a watch allows you to see stats in a comprehensive easy-to-see interface. Since I’ve purchased mine, they now convert your running activity into NikeFuel points.

Telcare BGM

Touted as the first cellular-enabled Blood Glucose Meter, this device instantly transmits glucose readings to the patient’s private online database, which can be accessed by the patient or, with permission, by a physician, caregiver, or family member. Data collected can be accessed via the Web or an iPhone device and can be interrogated to find trends as well as detect potential problems.

Jude Divierte

CES 2012: Sync, WellDoc, and Medtronic – So Happy Together

International CES

Ford’s mission of making the driving experience as enriching as possible has made infotainment accessories within their automobiles more robust and comprehensive. Not only can you get custom mirror and seat setting automatically figured out for you, but you can get your own personal music station selection as well.

However, Ford hasn’t stopped there.
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Jude Divierte

CES 2012: UnitedHealth Group is at CES?


Most people would immediately associate big names like Sony, AMD, and Intel to have a significant presence at the Consumer Electronics Show. But, if I had venture a guess, many of our readers would be surprised with the fact that UnitedHealth Group is a very active participant in this year’s CES.
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Jude Divierte

CES 2012: The Healthcare Evolution

International CES

It goes without saying that the Internet gives people access to information that wasn’t easy available to the average user 20 years ago. Tools from Google, WebMD and MedScape, make it very possible for the lay person to self-diagnose ailment and maladies on their own.
Jude Divierte with Dr Eric Topol

This is not anything new and shouldn’t be a surprise. But when you couple the information available on the web with health-related consumer devices that are more accurate and easy to use, you have a very new kind of patient. You now have a patient that is very much informed and has data to back their finding. Read Full Entry

Jude Divierte

CES 2012: A Simpler Kind of Tablet, The XO-3

International CES

Being in the eDetailing and Closed Loop Marketing business, I have a natural inclination of taking a look at new and different tools used for education. Sales representation presenting information about a particular pharmaceutical or medical device is very analogous to a teacher showing a child how to do math.

Here at CES, One Laptop per Child (OLPC) and fuseproject demonstrated a fully functional version of their updated 3rd Generation XO product, the XO-3 tablet.

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Jude Divierte

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