This video caught my eye the other day as an up and coming way to give new kinds visual understanding to consumers and health care professionals.

A lot of people these days prefer video stories and tutorials over just reading an article or looking at a picture. This app lets someone flipping through a magazine see a movie hidden in a print ad. With this technology and some of the incredible medical animations I’ve seen, this could be a very successful way to promote to patients and health care professionals, truly showing how they will be helped by a particular drug or treatment. Read Full Entry