What's Your Digital iQ

Putting technology and trends to work for healthcare marketing

Jess Lawrence jlawrence

iPhone app turns print ads into movies


This video caught my eye the other day as an up and coming way to give new kinds visual understanding to consumers and health care professionals.

A lot of people these days prefer video stories and tutorials over just reading an article or looking at a picture. This app lets someone flipping through a magazine see a movie hidden in a print ad. With this technology and some of the incredible medical animations I’ve seen, this could be a very successful way to promote to patients and health care professionals, truly showing how they will be helped by a particular drug or treatment. Read Full Entry


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