What's Your Digital iQ

Putting technology and trends to work for healthcare marketing

Kathryn Bernish-Fisher kbernish

Only 19 countries in the world do not have mHealth initiatives


Complain all we want about occasional dropped calls or no bars, but the planet’s wireless coverage exceeds that of the electrical grid—with wireless signals reaching 85% of the world’s population. You have to wonder why any country (any healthcare policy, or any marketing effort) would forego investment in a platform that delivers unprecedented access to diverse health services and programs. Further incentive: “According to the International Telecommunication Union (ITU), there are now over 5 billion wireless subscribers and over 70% of them reside in low- and middle-income countries.” Read Full Entry


Tweet: What I Learned That I Could Only Learn at SXSW 2011

twitter bird

I started and stopped Twitter some time in 2009 after I discovered I had “anonymous” followers—before I had ever crafted anything in 140 characters or less. I just didn’t “get” Twitter. Plus my relationship with Facebook was still in its extended honeymoon phase and I wasn’t sure I wanted or needed Twitter in my life. Read Full Entry


Could COLOR give your doc’s waiting room an extreme medical home makeover?


On Thursday, idea engine Bill Nguyen launched the new social app COLOR for iPhone (and Android soon).  COLOR “lets people in close proximity (within 100 feet) capture and share their photos, videos and text simultaneously to multiple phones in real time.”  Synergizing mobile, social, micro-geo-location, and the holy trinity of e-currency—image, video and text—COLOR is poised to join Facebook and Twitter to complete the Axis of SoMe (social media). Read Full Entry


Text4baby earns national recognition and featured spot at November’s mHealth


Earlier this year, I shared the news of an unprecedented public-private partnership to provide mobile health information services to expectant and new moms: text4baby. Text4baby is a free text messaging service that delivers health facts, guidance and services during pregnancy and through a baby’s first year. Any one of the devastating US infant mortality statistics is enough reason to applaud any effort to intervene and support expectant parents with timely education and resources. Read Full Entry


The groundswell behind new social connection site Diaspora*

In concept, the walls of caves in Lascaux, France, and the human-body-as-canvas were (and are) social media channels well before there was electricity or that series of tubes known as the Internet. Or Facebook. Or Twitter. Or whatever Next Big Gig there will inevitably be.  The assertion of both individual identity and tribe has persisted—however fragmented and ever-changing it may be in our post-modern world.  In addition to the proclamation, “Here I am!”—we have always found “platforms” for the opportunity to fulfill the universal need to have answered those searching questions: “Are you there? Are you with me?”

Frankly, I am already hoping for that Next Big Gig that lures me and my 426 friends away from Facebook after learning that Mark Zuckerberg referred to his college friends as “dumb f**cks” for sharing so much of their personal information via his new invention.  I don’t think of myself as a “dumb f**ck.” Maybe I am. But I’ve turned off every conceivable default setting that would have automatically fed my profile information to unwanted entities (except Pandora, because I loved her long before I joined Facebook).

So for now, I’m an inconsistent devotee of this gathering place for soon-to-be 500 million users. That’s a mighty big campfire we are all gathered around to share our stories and connect. I’ve noticed a few folks have left—and not just my mom. Some of my friends. They’re done. They reconnected with high school friends, had a few moments of social media delight—and not so much do they feel the need to log on anymore. (I miss them.)

Maybe the Diaspora* project will bring us all together again via an open-source platform. The cerebral offspring of four self-proclaimed nerds—Max Salzberg, Dan Grippi, Raphael Sofaer and Ilya Zhitomirskiy—Diaspora* is one of several geeks-united responses to Facebook’s ever encroaching infringement upon users’ privacy and sharing decisions. The interesting difference is that this social platform is being funded by grants and contributions by potential users. On April 24th, they announced their plans and gave themselves 39 days to raise $10,000 with the help of Kickstarter. They met that goal in 12 days with only 3% of the funds coming from folks they know–and contributions continue to roll in.

As reported in The New York Times : The Diaspora* team intends to distribute the software free, and to make the code openly available so that other programmers can build on it. As they describe it, the Diaspora* software will let users set up their own personal servers, called seeds, create their own hubs and fully control the information they share. Raphael says that centralized networks like Facebook are not necessary. “In our real lives, we talk to each other,” he said. “We don’t need to hand our messages to a hub. What Facebook gives you as a user isn’t all that hard to do. All the little games, the little walls, the little chat, aren’t really rare things. The technology already exists.”

I’m rooting for Dan, Raphael, Max and Ilya. I have to love a site that features a dandelion for us all to make a wish and scatter our hopes for open-source connection like seeds all over our world that is so small, after all.


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