How often do you hear the buzz words “social web”? On a daily basis, I bet. Depending on your interests and preferred online interactions it could be as much as hourly. In either case, social platforms whether online, offline, or both, have combined to become a great launching point for some highly effective social health campaigns. The refreshing thing is that when it comes to health campaigns, they aren’t based on selling merchandise for profit. At the core these campaigns are about bringing people together to create better health outcomes on a large scale. It gives many people a channel to speak their mind, seek support, offer help, and find resources.
There are some initial questions that come to mind related to these campaigns:
- Who is creating these campaigns?
- What do they look like?
- Can the effectiveness of a campaign to improve health be quantified to show effectiveness?
This post will answer those questions using examples that have been well received and highly effective. Some I’m sure you’ve seen, others are just gaining traction. The key takeaway is to see how they are being executed, and keep in mind they all have a laser focus on a single health topic. It keeps their message on track, and also helps those that take part understand the overarching goal. A focused campaign eliminates the possibility of an audience not understanding and promotes consistent, organic sharing of the message. Read Full Entry
There are many interesting and effective ways to map data that you may already have from various sources. Whether that data comes from human beings, actions, weather, distance, or really anything that can be tracked and stored as information. How that data you already own are mapped and then presented to another audience is the moment of impact. It can help someone see an idea differently, understand the meaning behind a theory, or provide a mechanism for educating others.
Considering that there are so many options to mapping data, taking a straightforward approach probably won’t get you to that moment of impact. This begs the question, “Where do I start, and how should I think about mapping data.” The answer on a high level is to think about it in a creative way by collaborating with key individuals that understand the data. Secondly, define the end goals you hope to achieve by distributing the data to help guide the overall mapping process. It can’t just be about a data dump. Read Full Entry
The healthcare digital space is embraced more and more each day as the market continues to expand. This embrace is specifically strong when it comes to mobile platforms. As many may know mobile-based platforms are now regularly used in healthcare for things like eDetailing and patient education. There are also many mobile devices on the market such as iPhone, iPad, Android, Android Tablet, Blackberry, and Blackberry Playbook to name a few. These mobile devices all have the capability to add applications that are encapsulated within themselves as well as websites or web apps optimized for mobile devices. What I want to talk about in this post are the positive and negatives to both, and offer some thoughts as to where this market is going when it comes to the healthcare field. Read Full Entry
