What's Your Digital iQ

Putting technology and trends to work for healthcare marketing

Phil Storer, Digital Strategist pstorer

Apple Releases iMessage for OS X

OSx Mountain Lion

Apple has announced the release of OS X Mountain Lion, an update to their popular OS X platform to be released in summer 2012. As part of this update, Apple plans to bring their popular iMessage platform to the desktop computer.¬†iMessage, which was originally released with iOS (Apple’s mobile operating system), offered an alternative to SMS for those who were messaging between Apple’s mobile devices. Now that iMessage has been moved to the desktop, Apple hopes to blur the lines between instant messaging and text messaging. This blurring of the lines has the potential to increase the amount of mobile traffic to your website now that links embedded in instant message chats will flow freely to mobile devices. Pay special attention to your analytics as Mountain Lion becomes more widely used, there’s a good chance you’ll see an uptick in mobile traffic. Is your site ready? Read Full Entry


Google announces +1 button


Google’s +1 button is shorthand for “this is pretty cool” or “you should check this out.” Users click +1 to publicly give links and ads their stamp of approval. Users’ +1s can help their friends, contacts, and others on the web find the best stuff when they search. Read Full Entry


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