Recently, I attended the Ad Age Digital West Conference in San Francisco. Needless to say, I was looking forward to the agenda and to learn and interact with our industry’s brightest. The agenda included leaders in digital marketing; Google+, Facebook, CBS Interactive, DreamWorks, Lady Gaga’s manager and many other really smart, highly active digital marketers. It was an appropriate mix of emerging and established digital companies whom shared and discussed trials, failures & successes.
Not surprising, the two major topics of the conference were social and mobile. Read Full Entry
A collection of links, Must-reads―in our opinion or just topics that caught our attention.
How an Accelerometer will change you watch TV… Very Soon.
The arrival of touchscreen technology must be one of the most intuitive computer interface transitions in history. Tablet PCs are fast becoming a mainstream technology, with the likes of the Motorola Xoom, Blackberry PlayBook and iPad already being joined by cheaper generic models.
http://bit.ly/lmWUt0
Are You Telling Your Entire Digital Story?
In an age where more and more people are seeking medical help and advice electronically via everything from WebMD to Facebook to Yelp on devices that include PCs, smartphones and tablets, marketers for health providers are understandably placing a lot of time and energy on their expanding digital presence and delivery options.
http://bit.ly/lwPX9Y
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A collection of links, Must-reads—in our opinion or just topics that caught our attention.
Now Twitter is making us stupid too.
The New York Times asks if Twitter and Facebook are making us stupid. Some say it depends on how you use it and who you follow.
http://nyti.ms/k7yssE
From Smartphone’s to SmartCar’s?!
First mobile phones, then tablets, then… cars? Paul Mascarenas, the Chief Technology Officer at Ford Research and Innovation, told me and a group of automotive journalists at Ford headquarters in Michigan yesterday that he believes the car will be the next platform for mobile health services.
http://bit.ly/j2c7aF Read Full Entry
Apple’s iPad is, and will be, a huge catalyst for change in pharma marketing for 2011 and beyond. I’m not suggesting that Apple will rule the category, there are several other viable “tablet/slates” coming to market as Leigh mentioned in her recent blog entry. However, I want to point out the impact of Apple is having on an industry.
In the lab we talk about trending and futuring – I wouldn’t call my iPad prediction a true “futuring” derivative. I’d prefer to call it “Deja Viewing” —reviewing the past to determine if anything similar has happened. Lets go back to 2001 when Apple launched the iPod. By 2004, the iPod line dominated digital music player sales in the United States, with over 90% of the market for hard drive-based players. In 2008, 42% of Apple’s $1.5 billion first quarter revenue was iPod sales. Read Full Entry
This time next year you will have a difficult time distinguishing between your Wii or Xbox (gaming hardware) and your cable or media serving devices. With the prevalence and adoption of Internet language and protocols, the lines between these technologies is blurring at a rapid pace. Soon media servers and the like will fade into history as our living room TVs, DVRs and hi-fis will be internet enabled and allow us to share likes, links and personal commentary. Remote controls will include “like” buttons which autopost to your Facebook page. Music players will sync preferences to Facebook and / or Ping.
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