I recently had the pleasure of taking two of my teenage daughters to the local cellphone store to have their phones repaired or replaced (evidently these devices need replaced often when you average 8,000 text a month). But this 60-minute shopping experience was preview, a reminder, for me about how our lab needs to not only identify the latest trends but potentially begin to model future trends and opportunities based on emerging consumer expectations and behaviors.
We’ve all seen the headlines about the state of the newspaper industry: falling revenues, fleeing subscribers, a failing model. But even as these legacy outlets struggle, they’re still our go-to source for compelling, credible content.
Legacy news brands are winning on latest technology
The New York Times has become the first major newspaper to have more Twitter followers than print subscribers (2,668,948 vs 951,000). Wired for iPad has sold an average of 30,000 copies per month (after its blockbuster premiere issue) at the premium price of $4.99 an issue. That number is already about 37% of the magazine’s newsstand sales.
We learned a ton about how to better connect with ePatients and the new generation of engaged healthcare providers at Kru Research’s ePatient Conference in September. Now, we’re headed out to the Next Gen Pharma conference in Baltimore to get fresh perspectives from pharma executives and sales leaders themselves – what are their pain points, their big new ideas, their break-out strategies for making one-on-one connections with providers and payors?
The conference kicks off in Baltimore next Tuesday and runs through Wednesday night. You can find us three places there:
Sleep, Zeo and the Quantified Self
Ben Rubin, Zeo
The Yellow Brick Road: The Patient’s Path to Empowerment
Jeanne Barnett, Medrise CysticFibrosis.com
Case Study: Safety, Surveys & Recruitment: Why 2 Million+ People Engage with iGuard
Dr. Hugo Stephenson, iGuard
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