Tyler Durbin, Marketing Manager 
With the insurgence of mobile health and fitness apps to the marketplace – pretty much since the announcement of the first iPhone – we’ve seen an evolution take place right before our eyes: The nearly 17,000 health apps on the Apple App Store and Android Marketplace have grown up right before our eyes into sophisticated social health tools. Read Full Entry
Non-Branded Digital Resources Are “Strong Drivers of Action” | PMLive
Based on findings from Manhattan Research, pharma-sponsored digital assets – like mobile apps and websites – that act as resources for patients are actually strong drivers of action for patients. These resources include condition and treatment information, disease management tools, mobile apps, websites and doctor discussion guides. Though these resources are sponsored, it seems that keeping them unbranded still drives patients to discuss prescriptions drugs with their healthcare team. Read Full Entry
It didn’t take long for major social media and search news to break in 2012. After the release of the FDA social media guidance just before the New Year, one of the most significant hurdles for pharma brands entering the social media space has started to crumble.
The FDA social media guidance was just one element of what is becoming a more pharma-friendly social media environment. Below we cover some recent (and important!) news from the most-popular social networks. Read Full Entry
University Program Examines Efficacy of Health Messages via Social Media & Mobile | FierceHealthIT
Nova Southeastern University in Davie, Florida is tacking the challenge of how best to gauge the effectiveness of delivering health and wellness messages to patients via social media and mobile devices. Specifically, they will be testing the effectiveness of this messaging for chronically ill patients (ie, diabetes and hypertension). Read Full Entry
