This morning, I was thinking about some of today’s most innovative companies and wondering how they are perceived. I wanted to know what they have in common, at least in the public’s eye.
So I started by choosing a few companies, based on Bloomberg Businessweek’s “The 50 Most Innovative Companies 2010,” and I decided to look into Apple, Google, Amazon, LG, and Sony. To get an idea of how each company is perceived, I used Brandtags.net. When looking at approximately the top 20 tags for each company, a few tags were repeated across multiple of the innovators. Read Full Entry
Odds are good that at some point in time, you’ve gone online for medical purposes. And more than likely, you’ve participated in some level of health conversation on the social web. But in case you don’t have time to read about multiple medical topics from multiple sources on multiple social platforms, I’ve got you covered.
I’m going to share some of the ways patients, caregivers, and physicians are using forums to gather useful information and build meaningful relationships. Yes, there are also blogs, Twitter, and a number of other ways the social web is connecting the health industry, but let’s focus on one thing at a time— the forum.
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You’ve probably read or been told about the recent ruling that users can legally “jailbreak” their mobile phones. With this news, you can now “jailbreak” your iPhone, gaining access to apps not approved by and available through Apple, without any legal repercussions. Read Full Entry
In the current world of marketing, it’s smart to be aware of, interested in, and potentially in touch with the most influential bloggers in the consumer/patient community. Listening to what bloggers are saying can provide a fast and affordable way to pinpoint market trends and consumer needs. But it’s important to understand whose words online carry more influence. How can we objectively measure the influence of bloggers?
These two items should definitely be taken into consideration. What would you add to the list?
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One month ago, inspired by Dan Pink, our own Leigh Householder wrote a post about the origin of innovation. She discussed the idea that creative ideas and design thinking determine the winners and losers in our current economic state.
Today, I read about Dr. Iris Firstenberg’s presentation at the SHRM 2010 Annual Conference and Exposition entitled, “Innovation in Turbulent Times.” Dr. Firstenberg, with an M.A. in Consumer Behavior and Psychology and a Ph.D. in Cognitive Psychology, believes that innovation is “at its best” during difficult economic times.
So not only could it be said that innovation is most needed in a down economy, but innovation is also greatest in such times. Although I can’t say with complete certainty where I stand on this idea, I believe it’s safe to say that innovations are often born out of necessity.
And when times are challenging for businesses, there is little reward for continuing to operate in ways that just aren’t working. The available resources and technological advances are turned to and new ideas are crafted.
