According to a spring study by AccessMonitor, about 61% of oncologists have placed some type of restriction on visits from pharma sales reps. This makes oncologist by far the most restrictive across 20 of the most common specialists. With oncology as the fastest-growing speciality area in the world and a multitude of new oncology drugs coming to market, sales reps will be facing an ever more challenging sales environment.
iQ has developed some interesting ways to be more accommodating to physicians, check out our sales rep prototypes for more information.
One of our favorite bloggers, Brian Dolan of mobihealthnews took note of an interesting observation in this year’s Inc. Magazine Fastest Growing Private Companies…a handful of digital health companies made their way into the top 5,000. Those companies include:
- Patient Conversation Media
- Forward Health
Fifteen years ago, remembers Dr. Kenny Lin, his med school days consisted of “fat textbooks sitting on office bookshelves or smaller, spiral bound references stuffed into the bulging pockets of [his] lab coat.” Today, smartphone apps have become the go-to source for medical reference. Medical students (and doctors alike) are able to use apps for drug references, disease-risk calculations and looking up clinical guidelines at the swipe of a finger. Dr. Lin goes on to speak about the advantages and disadvantages of these technologies and what we can expect in the near future.
Just as we started talking about apps in the article above, come to find out not every clinician is as confident as other when it comes to mobile content. While doctors (nearly 70%) believe that mobile apps are a credible source for medical information, nurses are as enthusiastic. Only 46% of nurses surveyed believe they are credible sources of information. For perspective, pharmacists fell in the middle at 61%.
Health Care Social Media Review is a blog carnival for everyone interested in health care social media. For those not familiar with a blog carnival, it is intended for dozens of people to showcase their posts in one spot. The HCSMR blog carnival features posts about health care social media use, best practices, guides, resources, case studies, experiences, new techniques and technologies and new social media communities and tools.