Yesterday, kicked off the 2011 Electronic Entertainment Expo (E3), the world’s premier trade show for computer and video games and related products. The first event was XBox 360′s press conference which showcased highly anticipated games such as Gears of War 3, Call of Duty: Modern Warfare 3 and the tantalizing first look at Halo 4.
But Microsoft’s real news was around their Kinect, the voice-and-motion controlled gizmo that first arrived for the Xbox 360 last year. Read Full Entry
When our Innovation Engineer Jude Divierte (@KnightDiver) walked into the lab wearing an iPad stylus around his neck I first poked fun at his fashion faux pas. After I exhausted all my nerd and pocket protector jokes, Jude was kind enough to show me why he prefers using his stylus. He first described how taking notes on his iPad using the default app Notes wasn’t ideal for him. He then showed me his preferred app Penultimate, a handwriting app that allows users to take notes, keep sketches and share ideas. He showed how he could use his finger; however, his stylus is actually easier, faster and more precise than the intended use.
This is just one example of how users are questioning technology and modifying it to fit their needs. It’s questioning like this that spark the innovative thinking needed to build better products and experiences.
Below are a few similar modifications that may fit your needs and/or spark your innovative thinking: Read Full Entry
My smart colleagues from around the industry pack my RSS reader with hundreds of trends and insights every week. Of everything we’re talking and tweeting about right now, three things stand out to me as potential game changers in how we market to healthcare providers and people like us:
Apple dominates physician mobile views: iQ is often asked for research about what kind of smart phones docs are carrying – Blackberry? Android? Apple? Our client teams want to know what platforms to invest in (for native apps, text messaging formats, etc.) Maybe we were asking the wrong question. It may not matter what phone they’re carrying if they’re not using it to access mobile content. Bulletin Healthcare delivers daily email briefings to more than 550,000 healthcare providers, including more than 400,000 physicians (all opt in subscribers). They recently released some data about how those HCPs use mobile to access their content. The big news: 90% of mobile opens of their briefings occur on iPhone and iPad. Android got 6%. And, Blackberry/RIM barely registered. The analysis also showed that mobile consumption of medical news climbed by 45% between June and February. The result is that almost three in 10 healthcare professionals now access the daily medical information contained in their briefings on mobile platforms, while seven in 10 continue to use traditional desktop platforms. Read more Read Full Entry
QR Codes are common in Japan where they were created in 1994. However, Americans are just now starting to adopt them. Currently, QR Codes are being used by marketers to provide additional content such as a product’s website, demo video or customer reviews. But what’s next? How will marketers use QR Codes to motivate customers to take the time and energy to scan? Perhaps marketers could look to video games for inspiration. Read Full Entry
Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment.
One of the biggest opportunities we see for innovation and impact in iQ is gaming. Those immersive, entertaining, often all-encompassing games change people’s expectations for what experiences could and should be like. The same mechanics that keep gamers glued to screens of all sizes can be translated to compelling tools for prevention, treatment management and more holistic care.
Here’s a sneak peek at what we’re exploring – it includes data on gaming for health, examples of how healthcare leaders are using gaming mechanics, strategic approaches for pharma brands, and a pre-market big idea we created in the lab.
Bad Behavior has blocked 1325 access attempts in the last 7 days.