Over at World of DTC Marketing they’ve uncovered some interesting trends in the DTC spending amongst the biggest pharma companies in the US. Pfizer has been a long-time leader in the segment but as recently as April, Lilly has over taken them. For a deeper look into the data and to see its effect on the prescribing intent of physicians head over to WorldofDTCMarketing.com.
Looking for cutting edge trends in the healthcare space? Look no further than the startups developing new types of technologies and the funding and support they are receiving from investors. Blue Cross Blue Shield has even taken special note and is mentoring the next class of health-related startups coming out of Healthbox Boston.
According to @PharmaGuy they get an A+ for effort but a D- for sharing. Our friend John Mack shares an example of a great response by J&J to a customer complaint about a recurring problem with their Acuvue product. We agree the response was nicely executed and an example that other brands can look to as a way to implement a social media strategy. Stop over and see @PharmaGuy’s comments and commentary too.
Keeping with new tactics used by pharma in the social media space, stop by EngagementStrategy.com to read about how GSK’s partnership role in the London 2012 games was leveraged by their marketing team in a major advertising campaign that included TV, print, outdoor, and (of course) digital. Another great example of how pharma brands are starting to embrace social media.
We’re always looking for new ways to help pharma brands connect with their most important stakeholders and provide them tools to create better health outcomes. Check this one out. A relatively new site called Postwire has built a following of personal trainers and PTs that are using the service to share customized content with their trainees. Spectacular idea!