The healthcare digital space is embraced more and more each day as the market continues to expand. This embrace is specifically strong when it comes to mobile platforms. As many may know mobile-based platforms are now regularly used in healthcare for things like eDetailing and patient education. There are also many mobile devices on the market such as iPhone, iPad, Android, Android Tablet, Blackberry, and Blackberry Playbook to name a few. These mobile devices all have the capability to add applications that are encapsulated within themselves as well as websites or web apps optimized for mobile devices. What I want to talk about in this post are the positive and negatives to both, and offer some thoughts as to where this market is going when it comes to the healthcare field. Read Full Entry
There is no bigger trend impacting health and wellness around the world than the adoption of mobile devices and mobile connectivity. From simple advances such as text messages to promote adherence to break-through new diagnostic and self tracking tools, mobile is taking the advice we get in the exam room into real life.
Today, the uptake of mobile for health looks a lot like the early years of social media – 17% of American adults who use a mobile phone have already used it to look up health or medical information. What’s more, 9% of adults have installed a health app. The numbers nearly double when you look at the under 30 set.
But, this is far from a young person’s trend.
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Complain all we want about occasional dropped calls or no bars, but the planet’s wireless coverage exceeds that of the electrical grid—with wireless signals reaching 85% of the world’s population. You have to wonder why any country (any healthcare policy, or any marketing effort) would forego investment in a platform that delivers unprecedented access to diverse health services and programs. Further incentive: “According to the International Telecommunication Union (ITU), there are now over 5 billion wireless subscribers and over 70% of them reside in low- and middle-income countries.” Read Full Entry
Apple’s mobile operating system, iOS, is the foundation of the iPhone and iPad. One of the iOS features includes the intuitive user interface we’ve grown to love. This user interface includes elements such as text which, as you can imagine, can be displayed in various fonts. These variety of fonts; however, differ from each iOS version.
As we continue to build for iOS, designers and developers must keep up with the available fonts for these various versions of iOS. That’s why GSW Worldwide’s Interactive Designer/Developer Jared Vorkavich (@jaredvork) compiled a list of fonts available in various versions of iOS.
Jared’s main take-aways are:
- The fonts available in iOS 4.2.1 and 4.3 are 98% the same.
- Some font weights shown in the Typefaces app don’t render in Mobile Safari and therefore have been removed them from the list. (Most unfortunate are the extra weights of Helvetica.)
- There are fewer fonts available for iPhone than for iPad, even when running the same version of iOS.
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