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The healthcare digital space is embraced more and more each day as the market continues to expand. This embrace is specifically strong when it comes to mobile platforms. As many may know mobile-based platforms are now regularly used in healthcare for things like eDetailing and patient education. There are also many mobile devices on the market such as iPhone, iPad, Android, Android Tablet, Blackberry, and Blackberry Playbook to name a few. These mobile devices all have the capability to add applications that are encapsulated within themselves as well as websites or web apps optimized for mobile devices. What I want to talk about in this post are the positive and negatives to both, and offer some thoughts as to where this market is going when it comes to the healthcare field. Read Full Entry
With the insurgence of mobile health and fitness apps to the marketplace – pretty much since the announcement of the first iPhone – we’ve seen an evolution take place right before our eyes: The nearly 17,000 health apps on the Apple App Store and Android Marketplace have grown up right before our eyes into sophisticated social health tools. Read Full Entry
Since Apple unveiled iBooks textbooks and iBooks Author at an education-focused event Thursday, Jan. 19th, we’ve had several requests to compare it against current eDetailing solutions in the pharma industry. Our requests have come from those who are interested in iBooks’ new kind of textbook that’s dynamic, current, engrossing, and truly interactive. Most of this interactive content is similar to that of current eDetailing solutions. Add to this iBooks Author, a free app that allows anyone to create this interactive content, and it becomes easy to see why we’ve had so many requests for a comparison.
The following table compares the features of iBooks textbooks and iBooks Author to current eDetailing solutions: Read Full Entry
Non-Branded Digital Resources Are “Strong Drivers of Action” | PMLive
Based on findings from Manhattan Research, pharma-sponsored digital assets – like mobile apps and websites – that act as resources for patients are actually strong drivers of action for patients. These resources include condition and treatment information, disease management tools, mobile apps, websites and doctor discussion guides. Though these resources are sponsored, it seems that keeping them unbranded still drives patients to discuss prescriptions drugs with their healthcare team. Read Full Entry
