What's Your Digital iQ

Putting technology and trends to work for healthcare marketing

Award-Winning Game Provides Patient Education to Hemophilia Patients

Patient Education Game

We often talk about patient education and gaming for health here at WYDiQ and around our hallways in the office. Our friends at inVentiv Health Communications in Europe took those two concepts and developed an award-winning patient education game called “Blutsbande” (or “blood ties”).

Developed for Pfizer Germany’s Hemophilia Franchise, the educational game encourages patients to click around an interactive environment  to search for clues to locate their friend “Phil,” who has been abducted by vampires. The search for clues leads the players across the web to websites, blogs, Facebook, and YouTube videos that educate them on hemophilia.

Designed for 13- to 17-year-old patients, more than 20% of the targeted patient population has already played the game.

“It is exciting to use multi-channel communication in successfully linking medical communication and games to elevate Pfizer’s brand,” said Andreas Reinbolz, Creative Lead for “Blutsbande.” Arno Bock, Account Supervisor/Strategist, who led the communication strategy, adds: “We have inspired our customers, target groups and the jury members with medically sound, emotionally engaging, classic and digital campaigns with the wow factor.”

A big CONGRATS to our friends in Europe…let the games begin!


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