Yesterday, kicked off the 2011 Electronic Entertainment Expo (E3), the world’s premier trade show for computer and video games and related products. The first event was XBox 360′s press conference which showcased highly anticipated games such as Gears of War 3, Call of Duty: Modern Warfare 3 and the tantalizing first look at Halo 4.
But Microsoft’s real news was around their Kinect, the voice-and-motion controlled gizmo that first arrived for the Xbox 360 last year. Read Full Entry
Ranking in organic search is challenging. In the healthcare/pharma search engine results pages (SERPs) there are several sites that rank for most searches. Trying to rank for a brand is easier due to the brand.com, but you are still competing against the same handful of sites. There is the Google/NIH result that “takes” the top position, with Drugs.com, and RxList.com for brand names, and depending on the drug, Wikipedia, WebMD and MedicineNet.com. Another option to get a result you control in the SERPs are videos. Read Full Entry
Google is in a constant battle with spam in its index and the problem has seemed to be getting worse lately. The latest algorithm change is one of the largest in the last few years and targeted at “content farms.” Content farms are sites that produce a ton of web pages about many topics for the sole purpose of ranking well in search engines. Some content farms have even been accused of (and blatantly are) stealing content from other sites and publishing it on their sites. As content farms have grown, Google’s results have become less reliable and less helpful. A couple of content farms that have received the most attention lately are eHow.com, ezinarticles.com and Mahalo.com.
In response, Google released the latest update to get control of the content farms and raise more unique and helpful web pages to the top of the SERPs (search engine results pages). Google said that roughly 12% of all queries experienced a noticeable change in the latest updates.
Was pharma hit by the algorithmic change?
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