Comments for iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com iQ a lab where digital experimentation becomes healthy innovation Fri, 03 Feb 2012 21:41:36 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Mobile Sales Detailing by iBooks VS eDetailing solutions | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/platforms/mobile-sales-detailing/comment-page-1/#comment-28713 iBooks VS eDetailing solutions | iQ the innovation lab of GSW Worldwide Fri, 03 Feb 2012 21:41:36 +0000 http://www.whatsyourdigitaliq.com/#comment-28713 [...] = Not yet available in iQ.Mercury but available in other eDetailing [...] [...] = Not yet available in iQ.Mercury but available in other eDetailing [...]

]]> Comment on QR Code Mini Workshop by What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/perspectives/qr-code-mini-workshop/comment-page-1/#comment-28673 What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide Fri, 03 Feb 2012 15:29:47 +0000 http://www.whatsyourdigitaliq.com/#comment-28673 [...] part of a Tylenol’s “Get Relief Responsibly” initiative, the company is adding QR codes to select boxes of their extra strength product. When a consumer uses their mobile phone to scan [...] [...] part of a Tylenol’s “Get Relief Responsibly” initiative, the company is adding QR codes to select boxes of their extra strength product. When a consumer uses their mobile phone to scan [...]

]]> Comment on Inside the FDA’s First-Ever Social Media Guidance by Big Headlines in Social Media and Search | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/fda-social-media-guidance/comment-page-1/#comment-28146 Big Headlines in Social Media and Search | iQ the innovation lab of GSW Worldwide Tue, 31 Jan 2012 11:04:34 +0000 http://www.whatsyourdigitaliq.com/?p=2663#comment-28146 [...] take long for major social media and search news to break in 2012. After the release of the FDA social media guidance just before the New Year, one of the most significant hurdles for pharma brands entering the social [...] [...] take long for major social media and search news to break in 2012. After the release of the FDA social media guidance just before the New Year, one of the most significant hurdles for pharma brands entering the social [...]

]]> Comment on 20 Mobile Solutions That Are Changing Patients’ Lives by What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/20-mobile-solutions-that-are-changing-patients-lives/comment-page-1/#comment-27673 What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide Fri, 27 Jan 2012 16:25:37 +0000 http://www.whatsyourdigitaliq.com/?p=2235#comment-27673 [...] providers). When asked, pharma companies say they are still unsure about how they can leverage mHealth solutions to achieve their objectives and are concerned about regulatory constraints. This article [...] [...] providers). When asked, pharma companies say they are still unsure about how they can leverage mHealth solutions to achieve their objectives and are concerned about regulatory constraints. This article [...]

]]> Comment on Major Wireless Providers Accelerate Efforts in mHealth by What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/major-wireless-providers-accelerate-efforts-in-mhealth/comment-page-1/#comment-27672 What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide Fri, 27 Jan 2012 16:25:21 +0000 http://www.whatsyourdigitaliq.com/?p=2575#comment-27672 [...] most programs tend to be led by non-profit organizations, academic institutions or tech start-ups (more recently, major wireless providers). When asked, pharma companies say they are still unsure about how they can leverage mHealth [...] [...] most programs tend to be led by non-profit organizations, academic institutions or tech start-ups (more recently, major wireless providers). When asked, pharma companies say they are still unsure about how they can leverage mHealth [...]

]]> Comment on Innovation in Healthcare: OhioHealth’s Innovation Institute by Tyler Durbin http://www.whatsyourdigitaliq.com/innovation-in-healthcare-ohio-healths-innovation-institute/comment-page-1/#comment-27666 Tyler Durbin Fri, 27 Jan 2012 15:13:47 +0000 http://www.whatsyourdigitaliq.com/?p=2757#comment-27666 Mark, that's great. If done with a just a little bit of responsibility & accountability, I bet some really cool ideas/solutions could be discovered. Best of luck! Treva, it was a great experience. Looking forward to an opportunity to work with OhioHealth and CME+I in the future...Seems like great things are possible for both groups. Mark, that’s great. If done with a just a little bit of responsibility & accountability, I bet some really cool ideas/solutions could be discovered. Best of luck!

Treva, it was a great experience. Looking forward to an opportunity to work with OhioHealth and CME+I in the future…Seems like great things are possible for both groups.

]]> Comment on Innovation in Healthcare: OhioHealth’s Innovation Institute by Mark Stinson http://www.whatsyourdigitaliq.com/innovation-in-healthcare-ohio-healths-innovation-institute/comment-page-1/#comment-27598 Mark Stinson Thu, 26 Jan 2012 18:19:57 +0000 http://www.whatsyourdigitaliq.com/?p=2757#comment-27598 TD: I like the approach and attitude shift from "what if" to "let's try". We can bring this to bear in a couple of specific engagements we're working on now. MS TD:
I like the approach and attitude shift from “what if” to “let’s try”. We can bring this to bear in a couple of specific engagements we’re working on now.
MS

]]> Comment on Innovation in Healthcare: OhioHealth’s Innovation Institute by Treva Weaver http://www.whatsyourdigitaliq.com/innovation-in-healthcare-ohio-healths-innovation-institute/comment-page-1/#comment-27597 Treva Weaver Thu, 26 Jan 2012 18:04:50 +0000 http://www.whatsyourdigitaliq.com/?p=2757#comment-27597 Great write-up Tyler. I'm sorry I had to miss it, but your overview is very helpful. I'm looking forward to hearing more about it! Great write-up Tyler. I’m sorry I had to miss it, but your overview is very helpful. I’m looking forward to hearing more about it!

]]> Comment on My eDetail by Tyler Durbin, Marketing Manager http://www.whatsyourdigitaliq.com/experiments/my-edetail/comment-page-1/#comment-27586 Tyler Durbin, Marketing Manager Thu, 26 Jan 2012 15:21:49 +0000 http://www.whatsyourdigitaliq.com/#comment-27586 Hi Eleftherios, thanks for your interest. I have emailed you with some additional information and ideas. -Tyler Hi Eleftherios, thanks for your interest. I have emailed you with some additional information and ideas.

-Tyler

]]> Comment on My eDetail by Eleftherios Michaelides http://www.whatsyourdigitaliq.com/experiments/my-edetail/comment-page-1/#comment-27582 Eleftherios Michaelides Thu, 26 Jan 2012 14:47:37 +0000 http://www.whatsyourdigitaliq.com/#comment-27582 I am interested to learn more about your My eDetail as well as other mobile applications for the Health Industry. Our company M-data, based in Athens Greece is looking to expand our offering to our Pharma customers.. Currently we serve them with webcasting and digital content services Thank you ELM(Eleftherios Michaelides) managing director I am interested to learn more about your My eDetail as well as other mobile applications for the Health Industry.

Our company M-data, based in Athens Greece is looking to expand our offering to our Pharma customers.. Currently we serve them with webcasting and digital content services

Thank you

ELM(Eleftherios Michaelides)
managing director

]]> Comment on Major Wireless Providers Accelerate Efforts in mHealth by What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/major-wireless-providers-accelerate-efforts-in-mhealth/comment-page-1/#comment-26883 What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide Fri, 20 Jan 2012 16:37:31 +0000 http://www.whatsyourdigitaliq.com/?p=2575#comment-26883 [...] being able to track and adjust our health in realtime. For the most part, the technology exists to monitor our health. The missing piece is to seamlessly integrate into into our daily lives and to put the data to [...] [...] being able to track and adjust our health in realtime. For the most part, the technology exists to monitor our health. The missing piece is to seamlessly integrate into into our daily lives and to put the data to [...]

]]> Comment on Mid-Week Stat: Accessing Mobile Health Information on the Rise by What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/mid-week-stat-accessing-mobile-health-information-on-the-rise/comment-page-1/#comment-26882 What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide Fri, 20 Jan 2012 16:37:15 +0000 http://www.whatsyourdigitaliq.com/?p=2744#comment-26882 [...] healthcare becomes more digitalized, we are seeing more and more patients each month accessing health information online, on their own. While, initially this seems like it would have  a positive impact on self-health [...] [...] healthcare becomes more digitalized, we are seeing more and more patients each month accessing health information online, on their own. While, initially this seems like it would have  a positive impact on self-health [...]

]]> Comment on CES 2012: Wearable Technology by Tyler Durbin http://www.whatsyourdigitaliq.com/ces-2012-wearable-technology/comment-page-1/#comment-26286 Tyler Durbin Mon, 16 Jan 2012 18:45:46 +0000 http://www.whatsyourdigitaliq.com/?p=2691#comment-26286 Also, here is a follow-up from TechCrunch: http://techcrunch.com/2012/01/13/health-sensors-are-everywhere-up-close-with-striiv-and-fitbit/ Also, here is a follow-up from TechCrunch: http://techcrunch.com/2012/01/13/health-sensors-are-everywhere-up-close-with-striiv-and-fitbit/

]]> Comment on iQ’s Experiment Circuit found at CES by CES 2012: Helath Tablet from IDEAL LIFE | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/iqs-experiment-circuit-found-at-ces/comment-page-1/#comment-25651 CES 2012: Helath Tablet from IDEAL LIFE | iQ the innovation lab of GSW Worldwide Fri, 13 Jan 2012 18:09:15 +0000 http://www.whatsyourdigitaliq.com/?p=1669#comment-25651 [...] year at CES I reported on products that were similar to our 2010 experiment Circuit in my post, iQ’s Experiment Circuit found at CES. This year I was interested in seeing how these products have improved over the year. Out of the [...] [...] year at CES I reported on products that were similar to our 2010 experiment Circuit in my post, iQ’s Experiment Circuit found at CES. This year I was interested in seeing how these products have improved over the year. Out of the [...]

]]> Comment on iQ.Circuit by CES 2012: Health Tablet from IDEAL LIFE | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/experiments/circuit/comment-page-1/#comment-25650 CES 2012: Health Tablet from IDEAL LIFE | iQ the innovation lab of GSW Worldwide Fri, 13 Jan 2012 18:04:23 +0000 http://www.whatsyourdigitaliq.com/?page_id=1400#comment-25650 [...] year at CES I reported on products that were similar to our 2010 experiment Circuit in my post, iQ’s Experiment Circuit found at CES. This year I was interested in seeing how [...] [...] year at CES I reported on products that were similar to our 2010 experiment Circuit in my post, iQ’s Experiment Circuit found at CES. This year I was interested in seeing how [...]

]]> Comment on A Cardiologist Who Doesn’t Use A Stethoscope by CES 2012: The Healthcare Evolution | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/a-cardiologist-who-doesnt-use-a-stethoscope/comment-page-1/#comment-25470 CES 2012: The Healthcare Evolution | iQ the innovation lab of GSW Worldwide Thu, 12 Jan 2012 16:52:41 +0000 http://www.whatsyourdigitaliq.com/?p=2577#comment-25470 [...] Dr. Eric Topol’s new book, The Creative Destruction of Medicine, Topol states that the digital revolution is here and will create better health care. However, true integration of technology into the medical industry hasn’t happened yet—what [...] [...] Dr. Eric Topol’s new book, The Creative Destruction of Medicine, Topol states that the digital revolution is here and will create better health care. However, true integration of technology into the medical industry hasn’t happened yet—what [...]

]]> Comment on Challenges and Solutions for Detailing With iPads by CES 2012: a simpler kind of tablet, the XO-3 | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/ipad-challenges-and-solutions-with-across-table-presentatations/comment-page-1/#comment-25466 CES 2012: a simpler kind of tablet, the XO-3 | iQ the innovation lab of GSW Worldwide Thu, 12 Jan 2012 15:47:58 +0000 http://www.whatsyourdigitaliq.com/?p=1837#comment-25466 [...] in the eDetailing and Closed Loop Marketing business, I have a natural inclination of taking a look at new and [...] [...] in the eDetailing and Closed Loop Marketing business, I have a natural inclination of taking a look at new and [...]

]]> Comment on Most Important Technology Stories of 2011: Googlerola by CES 2012: Motorola and Intel partnership | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/most-important-technology-story-of-2011-googlerola/comment-page-1/#comment-25314 CES 2012: Motorola and Intel partnership | iQ the innovation lab of GSW Worldwide Wed, 11 Jan 2012 15:40:32 +0000 http://www.whatsyourdigitaliq.com/?p=2613#comment-25314 [...] has been hints towards tablets as well.   And yes, they’ll all be running Android. (see previous Googlerola [...] [...] has been hints towards tablets as well.   And yes, they’ll all be running Android. (see previous Googlerola [...]

]]> Comment on CES 2012: Wearable Technology by Tyler Durbin http://www.whatsyourdigitaliq.com/ces-2012-wearable-technology/comment-page-1/#comment-25310 Tyler Durbin Wed, 11 Jan 2012 15:22:52 +0000 http://www.whatsyourdigitaliq.com/?p=2691#comment-25310 Like the idea of wearable technology! Would love to keep tabs on my health in real-time to better understand how small behaviors affect by overall health. Question though: Any chance these types of technology will be integrated into our smartphones so there is no need to carry an additional device in our pocket? Like the idea of wearable technology! Would love to keep tabs on my health in real-time to better understand how small behaviors affect by overall health.

Question though: Any chance these types of technology will be integrated into our smartphones so there is no need to carry an additional device in our pocket?

]]> Comment on Virtual Nutritionist by Stephanie http://www.whatsyourdigitaliq.com/experiments/shop-well/comment-page-1/#comment-24963 Stephanie Mon, 09 Jan 2012 15:12:27 +0000 http://www.whatsyourdigitaliq.com/#comment-24963 This is a very interesting product and could be a great tool for consumers. I have three considerations. Is there an ability to select more than one disease state with this tool? Many patients have multiple diseases and could benefit from being able to select more than one condition. Also, portion considerations are extremely important with almost any food choice. Often, packaging quantifies in ounces which may not be a measurement easily recognizable for patients. If the tool also had a function allowing conversion of portion size into cups, teaspoons, etc., this could enhance the utility. Finally, I assume that UPC codes on fruits and vegetables (fresh) can also be scanned? If these food choices are excluded, few heathcare professionals would identify this as a helpful tool. This is a very interesting product and could be a great tool for consumers. I have three considerations. Is there an ability to select more than one disease state with this tool? Many patients have multiple diseases and could benefit from being able to select more than one condition. Also, portion considerations are extremely important with almost any food choice. Often, packaging quantifies in ounces which may not be a measurement easily recognizable for patients. If the tool also had a function allowing conversion of portion size into cups, teaspoons, etc., this could enhance the utility. Finally, I assume that UPC codes on fruits and vegetables (fresh) can also be scanned? If these food choices are excluded, few heathcare professionals would identify this as a helpful tool.

]]> Comment on Inside the FDA’s First-Ever Social Media Guidance by What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide http://www.whatsyourdigitaliq.com/fda-social-media-guidance/comment-page-1/#comment-24356 What We’re Reading in iQ | iQ the innovation lab of GSW Worldwide Fri, 06 Jan 2012 20:48:39 +0000 http://www.whatsyourdigitaliq.com/?p=2663#comment-24356 [...] But they didn’t go unnoticed. iQ published our own perspective on the guidelines (Inside the FDA’s First-Ever Social Media Guidance…is a really productive perspective) but here’s a much different view from Ad Age. We highly recommend you read both and [...] [...] But they didn’t go unnoticed. iQ published our own perspective on the guidelines (Inside the FDA’s First-Ever Social Media Guidance…is a really productive perspective) but here’s a much different view from Ad Age. We highly recommend you read both and [...]

]]> Comment on Vote for iQ’s Top Prototype of 2011 by Tyler Durbin, Marketing Manager http://www.whatsyourdigitaliq.com/top-5-prototype-innovations-from-iq-in-2011/comment-page-1/#comment-24345 Tyler Durbin, Marketing Manager Fri, 06 Jan 2012 19:45:42 +0000 http://www.whatsyourdigitaliq.com/?p=2636#comment-24345 Joanna, my 2nd favorite is Fluent 2.0! Has tons of potential...I see some folks here in the lab playing around with it now! Joanna, my 2nd favorite is Fluent 2.0! Has tons of potential…I see some folks here in the lab playing around with it now!

]]> Comment on Vote for iQ’s Top Prototype of 2011 by Joanna http://www.whatsyourdigitaliq.com/top-5-prototype-innovations-from-iq-in-2011/comment-page-1/#comment-24344 Joanna Fri, 06 Jan 2012 19:42:52 +0000 http://www.whatsyourdigitaliq.com/?p=2636#comment-24344 iQ Mercury Controller or Fluent 2.0! Great ideas! iQ Mercury Controller or Fluent 2.0! Great ideas!

]]> Comment on Virtual Nutritionist by Joanna http://www.whatsyourdigitaliq.com/experiments/shop-well/comment-page-1/#comment-24292 Joanna Fri, 06 Jan 2012 14:23:58 +0000 http://www.whatsyourdigitaliq.com/#comment-24292 Great tool! I agree scanning individual items, one-by-one, will quickly become time-consuming and burdensome. If I were to use it, I would love to have a "mode" of this tool that identifies/recos products I should consider, aisle-by-aisle. So, if I am shopping by a list of things my doctor thinks I should buy for my new diet, I am gathering those ingredients but I have this app on "show me what's new" mode. While I am shopping, my app knows what aisle I am in, or I choose and select the aisle I am in on my phone, and it pulls up product recos of things I should consider buying and using. Great tool! I agree scanning individual items, one-by-one, will quickly become time-consuming and burdensome. If I were to use it, I would love to have a “mode” of this tool that identifies/recos products I should consider, aisle-by-aisle. So, if I am shopping by a list of things my doctor thinks I should buy for my new diet, I am gathering those ingredients but I have this app on “show me what’s new” mode. While I am shopping, my app knows what aisle I am in, or I choose and select the aisle I am in on my phone, and it pulls up product recos of things I should consider buying and using.

]]> Comment on Inside the FDA’s First-Ever Social Media Guidance by FDA guidance on social media: a draft is not enough! « Science Intelligence and InfoPros http://www.whatsyourdigitaliq.com/fda-social-media-guidance/comment-page-1/#comment-24151 FDA guidance on social media: a draft is not enough! « Science Intelligence and InfoPros Thu, 05 Jan 2012 21:11:01 +0000 http://www.whatsyourdigitaliq.com/?p=2663#comment-24151 [...] Leigh Household, of IQ, is more positive: “The FDA’s perspective on what brands can and should do online is really progressive – and, it sounds a lot like some of the conversations that happened on the floor of those hearings. The challenge they’re facing, of course, is how to adequately act on it.” http://www.whatsyourdigitaliq.com/inside-the-fdas-first-ever-social-media-guidance-is-a-really-produ... [...] [...] Leigh Household, of IQ, is more positive: “The FDA’s perspective on what brands can and should do online is really progressive – and, it sounds a lot like some of the conversations that happened on the floor of those hearings. The challenge they’re facing, of course, is how to adequately act on it.” http://www.whatsyourdigitaliq.com/inside-the-fdas-first-ever-social-media-guidance-is-a-really-produ... [...]

]]> Comment on Inside the FDA’s First-Ever Social Media Guidance by Hervé BASSET http://www.whatsyourdigitaliq.com/fda-social-media-guidance/comment-page-1/#comment-24150 Hervé BASSET Thu, 05 Jan 2012 21:09:47 +0000 http://www.whatsyourdigitaliq.com/?p=2663#comment-24150 Leigh. Indeed, a nice piece, more positive than many others, that I've tweeted. I've mentioned you here http://wp.me/sYf1 Leigh. Indeed, a nice piece, more positive than many others, that I’ve tweeted. I’ve mentioned you here http://wp.me/sYf1

]]> Comment on Inside the FDA’s First-Ever Social Media Guidance by Mark Davis http://www.whatsyourdigitaliq.com/fda-social-media-guidance/comment-page-1/#comment-24131 Mark Davis Thu, 05 Jan 2012 18:58:00 +0000 http://www.whatsyourdigitaliq.com/?p=2663#comment-24131 This is actually one of the most succinct, on-target pieces I've read. Nice job. Check timeline on: http://storify.com/skypen/fda-draft-guidance-and-social-media This is actually one of the most succinct, on-target pieces I’ve read. Nice job.

Check timeline on: http://storify.com/skypen/fda-draft-guidance-and-social-media

]]> Comment on Most Important Technology Stories of 2011: Privacy by Ben Harben, Associate Creative Director of Innovation http://www.whatsyourdigitaliq.com/most-important-technology-stories-of-2011-privacy/comment-page-1/#comment-24109 Ben Harben, Associate Creative Director of Innovation Thu, 05 Jan 2012 17:00:24 +0000 http://www.whatsyourdigitaliq.com/?p=2627#comment-24109 Dave, thanks for reading and commenting. I couldn't agree with you more. In 2011 I actually canceled several online accounts, including Facebook, because of my personal concerns with their privacy policies. I'll most likely go back to these accounts in 2012 as their policies are updated. However, moving forward, I plan on staying wary too. Dave, thanks for reading and commenting. I couldn’t agree with you more. In 2011 I actually canceled several online accounts, including Facebook, because of my personal concerns with their privacy policies. I’ll most likely go back to these accounts in 2012 as their policies are updated. However, moving forward, I plan on staying wary too.

]]> Comment on Most Important Technology Stories of 2011: Privacy by Dave Reyburn http://www.whatsyourdigitaliq.com/most-important-technology-stories-of-2011-privacy/comment-page-1/#comment-24092 Dave Reyburn Thu, 05 Jan 2012 15:25:38 +0000 http://www.whatsyourdigitaliq.com/?p=2627#comment-24092 Good compilation Ben. When it comes to security of our personal information, digital consumers will need to become more aware of risks and personally involved in protecting their own data assets. These stories suggest a need to be wary- even with "trusted" brands. Good compilation Ben. When it comes to security of our personal information, digital consumers will need to become more aware of risks and personally involved in protecting their own data assets. These stories suggest a need to be wary- even with “trusted” brands.

]]> Comment on Vote for iQ’s Top Prototype of 2011 by Anna Casanovas http://www.whatsyourdigitaliq.com/top-5-prototype-innovations-from-iq-in-2011/comment-page-1/#comment-23638 Anna Casanovas Tue, 03 Jan 2012 15:53:01 +0000 http://www.whatsyourdigitaliq.com/?p=2636#comment-23638 My vote goes to My eDetail! My vote goes to My eDetail!

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