Facebook is running a social experiment…are you planning to participate?
Today on Good Morning America, Mark Zuckerburg & Sheryl Sandberg announced Facebook has added an organ donation status option for Timeline.
Zuckerberg talked about the tool’s impact with Robin Roberts on Good Morning America:
“We came up with a pretty simple thing which we’re hopeful can help out. There are more than 100,000 folks just in the US who are waiting for organ donations and 18 people on average who die a day because they don’t have the organs they need. Simply by telling your story on how you are willing to participate in this, we think a lot of people who are on the fence may just be willing to do this could be convinced. That’s a shift in society that will probably take a while to fully take hold. But I think if people choose to share these stories with their friends that can make a big difference over time.”
Designating yourself as an organ donor is as easy as adding any other life event on Timeline. On your personal Timeline, click on “Life Event” and then “Health & Wellness.” You’ll see the option for “Organ Donor” at the top of the list (amongst other health and wellness milestones).
At that point, you can add where you are registered and your personal story. If you’re not currently an organ donor, Facebook provides a link to the official registry. As with all other Timeline entries, you can make your organ donor status public, private or only visible to certain groups of friends.
This isn’t Facebook’s first move toward implementing more socially conscious features. Over the past year, we’ve seen Facebook add a referral system for friends sharing suicidal thoughts and an anti-bully campaign.