In iQ, our work starts with one simple question: “what if?” It’s one of those questions that prompts us to turn a problem on its head or uncover an entirely new direction. It’s followed by a sketch, maybe a brainstorm, and then a bunch of conversations. And, eventually, it becomes a working prototype that we share with the pharma and healthcare community.
With our focus on mobile health this month, we’re sharing some of our best ideas and prototypes that we think have the opportunity to improve the way we communicate about health. Below you’ll find our prototype NFC Marketing, a 2:20 video that shows 4 ways NFC technology is a faster way to transmit marketing data and deliver better brand experiences.
We encourage you to share what you think about NFC and its potential in the comments. We love talking about this stuff!