Perspectives
2012 Digital Trends In Healthcare MarketingDecember 2011
A look ahead to the digital trends changing the frontlines of health, pharma and wellness marketing in 2012.
Best Practices For Immediate Response TechniquesNovember 2011
An intermediate level perspective on best practices for using immediate response tools like QR codes and near field communication and a sneak peek into what’s next.
Generic Top Level Domains For BrandsOctober 2011
Starting in January 2012, ICANN will change the way the internet is organized. We’ll still have top level domains like .com, .org, and so on, but we’ll also be able to create all kinds of new domains – from .Apple to .Movies or .Rx.
Pharma’s Most Innovative CulturesSeptember 2011
We looked across the pharma brands striving to foster more innovative, idea-driven cultures and found five leaders that truly stand out.
Microsoft Kinect in HealthcareAugust 2011
Originally designed as an add-on to the Xbox 360, the Kinect has found application across many professional disciplines. This perspective shares insights into those applications and ideas for how healthcare can capitalize on the application.
Website Trends in Healthcare & Pharma MarketingJuly 2011
Today, the role of the product.com is changing rapidly. Brand managers are leveraging their websites to fill in white space, connect people, deliver meaningful tools and support more empowered patients.
QR code mini workshopMarch 2011
This mini workshop shares what a QR Code is, what other types of codes there are, the adoption rate of codes, how marketers are using QR Codes, and how pharma could benefit from QR Codes.
Gaming for healthFebruary 2011
This mini workshop looks at the latest research on gaming for health, examples of how health and wellness leaders are engaging people with games, strategies for healthcare brands who want to try gaming, and a first-look at a gaming experiment from our innovation lab.
Social media context for pharmaJanuary 2011
Social or community context is what people learn on the social web that influences the meaning or impact of expert-created content, like brand marketing or the advice of healthcare professionals. It’s part of a new, nuanced way both physicians and patients make Rx choices.
Be shareworthy: Microsharing and healthcare brandsDecember 2010
The big idea is that “going viral” isn’t a realistic metric for most brands (and budgets). But, microsharing (recommendations and pass along in small friend networks) is not only repeatable and realistic, it can provide incredible value for brands.
Most influential nurse bloggersNovember 2010
Index of the top 25 most influential nurse bloggers.
10 healthcare marketing statistics that matter nowOctober 2010
We sorted through thousands of game-changing statistics in hundreds of reports to find: the ten numbers that matter most right now.
Digital trends in healthcare and pharma marketingOctober 2010
Top digital trends that are changing how healthcare and pharmaceutical companies develop websites, apps, and other digital tools.
Innovation for healthcare marketingJuly 2010
Social media 101 for pharmaApril 2010
Social media primer plus 14 real-world examples of how pharma product managers are using social media to create momentum for their brands.
Artifacts of crisesApril 2010
Five questions about social media and pharmaApril 2010
Five key questions product managers are asking about how to manage their brands and their risk in social media.
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