There has long been debate over pharma brands and their participation (or hesitation to join) in the social media space. But, today, we’re seeing more and more brands choosing to connect with consumers where they are already interacting online. So, we asked: Exactly how many pharma companies are embracing social media and how are they doing so?
In partnership with Jonathan Richman, iQ has utilized the Dose of Digital Social Media Wiki to create a mosaic of the social media profiles of each pharma brand participating in the 265 active campaigns to date in 2011. Look closely to identify individual brands and the networks they have chosen to participate on.
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