iQ.Segue
About this experiment
Segue gives you unprecedented control of your brand while keeping the flexibility that each sales call and physician demands. It works like the best of closed loop marketing in a more nimble system that doesn’t require heavy system integrations and IT planning.
Together, we create rich library of brand content and materials that can be accessed by all your presentation creators. Then, we tweak the design and format for any/all of the tools in your channel mix – personal detailing, self-directed detailing or virtual detailing. In the field, your presentation creators drag and drop that pre-approved content into unique presentations catered to each conversation. It can all be tracked with optional metrics on the back end.
