Digital Detailing (or eDetailing) is a topic that has been coming up across our agency for quite some time now. Most of these conversations are focused on answering the toughest questions being asked by our clients and industry colleagues: what tools, what approach, what strategy?
There has been so much conversation that eDetailing is now at the core of what we do at GSW: create compelling tools for the frontlines of healthcare. Tools designed to inspire reps and connect with physicians. Within iQ, we are looking ahead even further to determine what’s next in eDetailing strategy, what tools will make the rep more efficient, and how the ever-changing preferences of physicians affect how we create the most memorable experiences for the iPad.
iQ’s Leigh Householder gathered experts from around our organization to talk about what we’ve learned along the way and trends ahead that will change the industry. Together they created this perspective that looks at:
- Life on the frontlines of pharma sales today
- Strategic framework for building a digital detailing plan
- Best practices in content and creative development
- Frontline fears to address
- Emerging trends for 2012