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Shareworthy: Videos to harness physician expertise, insurers using WellDoc, physicians being overwhelmed with sales calls

Clear.md – Using Video to Harness Physician Expertise

A Minnesota-based startup has created a platform that allows doctors to create their own short videos for to share with fellow physicians on the platform. For physicians who join the platform, Clear.md sends a small starter kit to the physicians with a tripod, green screen and an adaptor for an iPad or iPhone. In minutes, docs can create their own videos from their knowledge and expertise.

Report: Two Insurers to Pay $100 Monthly Fee for WellDoc

Highlighted in a recent report from The New York Times, it appears that two (unnamed) insurers have agreed to cover the $100 a month fee for patients to use WellDoc’s DiabetesManager. Earlier this year, the WellDoc tool has been granted clearance from the FDA to operate as a medical device. The insurers have agreed to start reimbursing patients whose doctors¬†prescribe¬†the tool in 2013.

2015: Medical Apps to Generate $46.6 Million in Brazil

Our colleagues at MobiHealthNews are citing a report from Frost & Sullivan that is naming the Brazillian economy as the 2nd fastest growing economy in the world (behind China) and that it extends to the Health IT market. Last year, the Brazillian Health IT market generated $410 million and is expected to reach $714 million by 2015. While most of that growth is generated by electronic medical records and hospital information systems, the market for health apps is also growing.

Physicians Overwhelmed with Sales Calls

We’ve all heard about the decline of the US pharma salesforce over the last few years, physicians are reporting that they are still receiving a significant amout of details. In fact, a typical physician receives more than 240 details per year. But the promotional pressure isn’t spread evenly across specialty levels. Internist are taking on the blunt of the calls with pharmacists receiving far less than any other specialty.

How I Handle Medical Questions on Social Sites

Dr. Bryan Vartabedian (or @doctor_v on the web) receives messages from his colleagues about how he handles medical questions on social media networks like Facebook and Twitter. Dr. Vartabedian provided his philosophy on responding to questions and how it’s different (and sometimes not) on the web and then outlined how he specifically answers these types of questions.

2 Responses to “Shareworthy: Videos to harness physician expertise, insurers using WellDoc, physicians being overwhelmed with sales calls”

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