This morning, I was thinking about some of today’s most innovative companies and wondering how they are perceived. I wanted to know what they have in common, at least in the public’s eye.
So I started by choosing a few companies, based on Bloomberg Businessweek’s “The 50 Most Innovative Companies 2010,” and I decided to look into Apple, Google, Amazon, LG, and Sony. To get an idea of how each company is perceived, I used Brandtags.net. When looking at approximately the top 20 tags for each company, a few tags were repeated across multiple of the innovators. Read Full Entry
