In the current world of marketing, it’s smart to be aware of, interested in, and potentially in touch with the most influential bloggers in the consumer/patient community. Listening to what bloggers are saying can provide a fast and affordable way to pinpoint market trends and consumer needs. But it’s important to understand whose words online carry more influence. How can we objectively measure the influence of bloggers?
These two items should definitely be taken into consideration. What would you add to the list?
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Google quietly released a groundbreaking new service earlier this month: social search. Now, in addition to showing you whole-world search results using its trusty algorithm, Google will also show you results from people in your trusted network.
The new feature displays relevant search results from your social circle at the bottom of the search results page. It can combine content from your friend’s blogs, Flickr, Twitter, FriendFeed, and a wide variety of other social media sites with Google’s regular search results.
How does it know who’s in your trusted circle? From what Google knows about you. If you’re logged into any Google service, search can personalize content using three sources:
We’re at an interesting point on the curve of brand adoption of social media. Some brands have mature social efforts that they’re looking to take to the next level while many others are just making their first forays. If you’re making the business case for adding social to your marketing mix, here are 10 facts for the first page: Read Full Entry
