Fifteen from our colleagues from GSW’s digital, clinical, media creative and account teams recently got together to launch a new agency blog: Brand Liberators. There, they write about the trends and opportunities that can and will change healthcare marketing. Not surprisingly, a lot of the talk is decidedly digital.
Check out these posts from the last few weeks:
- Look who’s talking: The reality of winning on the Internet by Susannah Curry and Veronica Carson
- Metrics: Focus on improvement, not success by Damon Caiazza
- Better digital starts with collaboration by Jennifer Hodroge
- Technology folding: combining digital technologies for more cost-effective communications and training by Paul Bonneville
- Just like baking a cake: Successful communication using digital media by Andreas Reinbolz and Arno Bock
New posts are published to BrandLiberators.com about three times each week. Check back for more or sign up to get updates sent to your email or reader.
