This time next year you will have a difficult time distinguishing between your Wii or Xbox (gaming hardware) and your cable or media serving devices. With the prevalence and adoption of Internet language and protocols, the lines between these technologies is blurring at a rapid pace. Soon media servers and the like will fade into history as our living room TVs, DVRs and hi-fis will be internet enabled and allow us to share likes, links and personal commentary. Remote controls will include “like” buttons which autopost to your Facebook page. Music players will sync preferences to Facebook and / or Ping.
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We’ve all seen the headlines about the state of the newspaper industry: falling revenues, fleeing subscribers, a failing model. But even as these legacy outlets struggle, they’re still our go-to source for compelling, credible content.
Legacy news brands are winning on latest technology
The New York Times has become the first major newspaper to have more Twitter followers than print subscribers (2,668,948 vs 951,000). Wired for iPad has sold an average of 30,000 copies per month (after its blockbuster premiere issue) at the premium price of $4.99 an issue. That number is already about 37% of the magazine’s newsstand sales.
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When you ask Millennials to talk about why they use social media or log on to social networks, they tend to reply with a big shrug. To them, they say, social media is like air. What they mean is that social media to them is like television is to digital adopters like me. We grew up with TV so we don’t spend a lot of time deconstructing how to use it or what it means or how to get people to adopt it. It’s infinitely odder for us to hear that one of our friends doesn’t own a TV than that she watches an average of 5 hours of it a day.
Whether it feels totally natural to logon or like a bold act of discovery, we’re all doing a lot of it. So much in fact that our collective media focus is increasing on the little screens on our laps instead of those big plasmas mounted in our living rooms. Forrester’s 2009 North American Technographics reported:
- Consumers spend 34% of their total media time online
- 35% of it watching television
- Those 45 years old or younger, spend significantly more time using the Internet than watching television
- Those under 24 watch almost all of the television they do watch on their laptops (SRGnet, 2009)
This screen shift signals a move to “digital primacy” where consumers are turning first and foremost to digital for entertainment, ideas and connections.
Millions of people have watched at least one of the “Did you know” video online. The latest version from “Shift Happens” focuses on convergence (and includes a whole bunch of shareworthy moments). Read Full Entry
