SMS is nothing new. But what about location-based mobile ads? The North Face recently became the first retailer to utilize the newly formed partnership between Placecast and Location Labs. According to a recent post, The North Face can now reach 60% of all U.S. consumers with opt-in location-based marketing test messages.
So what? Now I can opt-in to receive more clutter on my phone when I’m near a North Face store?
There’s more to the story.
