Thanks to their face-recognition software, Facebook knows what you look like. Kinda cool. Kinda creepy. Certainly interesting.
The software allows Facebook to recognize your face in pictures posted on their website. And not just pictures you post, but pictures that others post as well (worried about that candid picture your ex took of you in college? We’ll address that later).
The feature isn’t actually all that new. Facebook launched the software in the U.S. back in December 2010. Since then, they’ve slowly rolled it out in other countries. But rest assure, your face has probably been scanned at some point.
So what does all this face-remembering business mean? Well, it depends on who you are and why you use Facebook. Read Full Entry
Pharma is a unique combination of science, medical and (recently) retail.
Going retail in the last decade has meant huge changes. The mindset of pharma brand managers is now more about the end user experience than ever. And the lessons learned from retail are always intriguing, because retail has much faster, and much more competitive, interaction with the public than pharma.
Here is how one retailer is using modern technology to help customers use Facebook to ask the opinion of friends about … Think less about the ROI here … think more about the … possibilities.
Over the last year, Facebook has been building up its Credits system -> that virtual wallet that members can use to buy games and songs and virtual gifts for themselves and their friends. In their latest release, it’s becoming clear that Facebook is laying the foundation for much more than monetizing the trade of pigs in Farmville. What they’ve really been building is the first quickly scalable micropayment system in the U.S. Read Full Entry
For major news and cultural sites, referral traffic comes from two key sources: search and social. And, lately, Facebook users have been showing social’s muscle.
By sharing news stories and interesting websites with friends and family, Facebook users have become the number one referral to major portals like Yahoo and MSN, and among the leaders for other types of sites.
All this friendcasting is changing our online behavior. We’re spending less time surfing on our own and more time exploring things our friends recommend or starting down a search path based on our friends’ activities. Internet surfing has become a team sport.
For brands, this means that search engine optimization is only half the strategy; social optimization is the next big opportunity. That starts with creating shareworthy experiences and ideas – ones that break into the intricate sets of connections in the social web.
We’re at an interesting point on the curve of brand adoption of social media. Some brands have mature social efforts that they’re looking to take to the next level while many others are just making their first forays. If you’re making the business case for adding social to your marketing mix, here are 10 facts for the first page: Read Full Entry
