You may have already seen the tweets and blog posts about Google+ (Google Plus) yesterday. But just in case you missed them or didn’t have the time to read them, here’s a short summary of Google+ and its 5 main features.
Summary:
Google+ is Google’s social project that makes sharing the right things with the right people a lot simpler. Read Full Entry
Google’s +1 button is shorthand for “this is pretty cool” or “you should check this out.” Users click +1 to publicly give links and ads their stamp of approval. Users’ +1s can help their friends, contacts, and others on the web find the best stuff when they search. Read Full Entry
This morning, I was thinking about some of today’s most innovative companies and wondering how they are perceived. I wanted to know what they have in common, at least in the public’s eye.
So I started by choosing a few companies, based on Bloomberg Businessweek’s “The 50 Most Innovative Companies 2010,” and I decided to look into Apple, Google, Amazon, LG, and Sony. To get an idea of how each company is perceived, I used Brandtags.net. When looking at approximately the top 20 tags for each company, a few tags were repeated across multiple of the innovators. Read Full Entry
At last month’s Dhabi Media Summit, Google CEO Eric Schmidt said future television shows might have to develop a following on the internet before moving to traditional TV, so that content creators can find out what the audience likes.
The advantage for pharma?
a. Better targeting
b. A chance to test-drive the process of internet-first TV
Like all things in this Age of Acceleration, this format will move fast. Those who learn how to navigate through it early will benefit the most, because they will be learning alongside the producers of the shows.
Additionally, it might mean brands have to be flexible (and tailor the message to the audience like the producers) and be willing to tweak, or even overhaul, the message if it isn’t building community … right along with producers.
Read more from Fortune Senior Writer Jon Fortt.
Google CEO Eric Schmidt’s keynote at the Mobile World Congress in Barcelona seemed to help everyone focus on what’s vital in the next phase of developing apps: it’s mobile, everyone.
Citing smart phone sales up 30% year-over-year (soon to pass PC sales) and the argument that web adoption is 8x faster than web adoption in the early 2000s, he reinforced what we sometimes forget: in emerging countries more Google searches are done on mobile devices than on desktops.
Think about it…
That’s a rough patch for some network operators. (Read about the tough Q&A period that followed in ComputerWorld.)
But it’s clear… it’s not iPhone vs. Droid. It’s all of it.
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