It seems like everyone’s going “to the cloud” these days. With products like Windows Live SkyDrive, Dropbox and Amazon’s Clouddrive it’s easy to store, access, and share data such as family photos and work documents.
So how does cloud computing relate to healthcare?
Cloud computing isn’t just for photos from your vacation or documents for your next presentation. Cloud computing is also for applications that patients are using daily. Nike+, Withings WiFi Body Scale and Google Health are a few examples of these applications. This data can provide physicians a window into the patient’s lifestyle and health.
So why will could computing overwhelm healthcare? Read Full Entry
Apple’s mobile operating system, iOS, is the foundation of the iPhone and iPad. One of the iOS features includes the intuitive user interface we’ve grown to love. This user interface includes elements such as text which, as you can imagine, can be displayed in various fonts. These variety of fonts; however, differ from each iOS version.
As we continue to build for iOS, designers and developers must keep up with the available fonts for these various versions of iOS. That’s why GSW Worldwide’s Interactive Designer/Developer Jared Vorkavich (@jaredvork) compiled a list of fonts available in various versions of iOS.
Jared’s main take-aways are:
- The fonts available in iOS 4.2.1 and 4.3 are 98% the same.
- Some font weights shown in the Typefaces app don’t render in Mobile Safari and therefore have been removed them from the list. (Most unfortunate are the extra weights of Helvetica.)
- There are fewer fonts available for iPhone than for iPad, even when running the same version of iOS.
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Tablet PCs have been the sales rep’s device of choice for eDetailing. However these flip top display devices are too large and heavy for the on-the-go sales rep. For this reason, we’ve seen sales reps gravitate to the smaller and lighter Apple iPad. Apple has sold over 14.79 million original iPads. Analysts estimate as many as 500,000 iPad 2 units were sold on its first day of sales.
The iPad 2 makes for a better on-the-go eDetailing experience, like walking down a hospital hallway, because of its:
- 7.31″ x 9.5″ x 0.34″ size fits easily in the sales rep’s hands
- Lighter 1.33 pound weight allows the sales rep to hold the tablet longer
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Apple’s iPad is, and will be, a huge catalyst for change in pharma marketing for 2011 and beyond. I’m not suggesting that Apple will rule the category, there are several other viable “tablet/slates” coming to market as Leigh mentioned in her recent blog entry. However, I want to point out the impact of Apple is having on an industry.
In the lab we talk about trending and futuring – I wouldn’t call my iPad prediction a true “futuring” derivative. I’d prefer to call it “Deja Viewing” —reviewing the past to determine if anything similar has happened. Lets go back to 2001 when Apple launched the iPod. By 2004, the iPod line dominated digital music player sales in the United States, with over 90% of the market for hard drive-based players. In 2008, 42% of Apple’s $1.5 billion first quarter revenue was iPod sales. Read Full Entry
It goes without saying that Apple drew a line in the sand with regards to mobile tablet computing with its iPad. And, I’ll be the first to admit that I wasn’t wholly sold that the iPad in its current version was the right fit for a true enterprise solution. However, our clients, both domestic and abroad, have embraced the iPad as a sales and productivity tool. Plans to integrate suites of solutions via the iPad are in place for the rest of 2010 and all of 2011. I ask myself was the great iPad adoption due to a lack of competitive products? And, that since there were no other comparable solutions to fulfill this new found need did the iPad become the hardware of choice by default? Read Full Entry
