Full disclosure: we’re capitalists here at iQ.
Yes, we follow social, and, yes, we are all for the betterment of the world, but here is a story that caught our eye because it both did good and showed real results.
Fast Company has a great story about Causium and a business model that might make sense in a very practical way.
It raised $500,000 for the Room to Read charity (on its way now to $1m), but it’s the model that’s noteworthy. Because it raises the question, especially for pharma’s mega-brands: What if every customer had the opportunity to make a micro-donation to a cause that was specific to the therepautic category, or disease state?
So, cancer patients might support the American Cancer Society. Or diabetes patients might support American Diabetes Association (you get the idea).
Simply by the power of suggestion.
