You may have already seen the tweets and blog posts about Google+ (Google Plus) yesterday. But just in case you missed them or didn’t have the time to read them, here’s a short summary of Google+ and its 5 main features.
Summary:
Google+ is Google’s social project that makes sharing the right things with the right people a lot simpler. Read Full Entry
Complain all we want about occasional dropped calls or no bars, but the planet’s wireless coverage exceeds that of the electrical grid—with wireless signals reaching 85% of the world’s population. You have to wonder why any country (any healthcare policy, or any marketing effort) would forego investment in a platform that delivers unprecedented access to diverse health services and programs. Further incentive: “According to the International Telecommunication Union (ITU), there are now over 5 billion wireless subscribers and over 70% of them reside in low- and middle-income countries.” Read Full Entry
As of the third quarter of 2010, the Nielsen Company reported, 28% of U.S. mobile subscribers now have smartphones, cellphones with operating systems resembling those of computers.
Also, as Leigh Householder reported in her post “Healthcare marketing trends: Three potential game changers we’re watching“, Bulletin Healthcare’s analysis of email briefings to more than 550,000 healthcare providers, including more than 400,000 physicians showed that mobile consumption of medical news climbed by 45% between June and February. Their result is that almost three in 10 healthcare professionals now access the daily medical information contained in their briefings on mobile platforms.
What does this mean for you? This means that a lot more physicians will have access to your website on their smartphone. So what? Is your website mobile friendly? Is your website mobile optimized? If your site uses Flash, it’s neither.
What’s the difference between “Mobile Friendly” and “Mobile Optimized”? Read Full Entry
Remember when computers the size of refrigerators use to fill rooms? If you do, then you may recall that accessing this computer’s data required a dumb terminal. A dumb terminal is nothing more than a keyboard and monitor that is connected to a remote server to provide input and receive output.
Today we’re seeing the resurgence of the dumb terminal; however, this time the room filled with computers fits in your pocket. Motorola has introduced the Atrix on the AT&T network. You may have already heard about the Atrix as it won ten awards at CES 2011 and touts several “world’s first” claims. Their claim “world’s first dual-core processor” is changing the definition of a mobile phone. Its processing speed is fast enough to function as a computer as well as a mobile phone. Read Full Entry
A recent study was posted showing that searching from a desktop computer and a mobile device saw an 86% difference in results. Most companies (both in Pharma and outside the industry) don’t fully appreciate mobile search and the amount of traffic that they could be receiving from it.
Consider the patient that just went to the doctor and was handed a new prescription. They get in their car and before driving to the pharmacy, search for information on the medication on their phone. Do they end up getting information on the non-mobile branded site or one of the other sites that provide drug information (Drugs.com, RXList.com)? Does your site even display correctly on mobile devices? Does your paid search advertisements display on the mobile version of Google?
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