I just stepped off the stage at eDTC Revolution. Great, enthusiastic crowd today that I’m very proud to be a part of.
Our keynote this year was all about changing the interface of health care.
We work in one of the most innovative industries in the world. But our marketing doesn’t always reflect that sense of incredible discovery and change.
In short: we don’t have a broken industry; we have a broken interface.
The way we introduce life-changing science to people is at best an after thought and at worst a barrier. It’s clunky and covered with fine print and written in a voice that sounds about as human as the smarty-pants tones of R2D2’s golden buddy C-3PO.
Our presentation today was about how we can change all that. We can do it by borrowing some lessons from the lab and learning from the core principles that have fueled the innovation engine for pharma for decades. Check out all the big (and little) ideas: