About the speaker:
Seth Farbman was named CMO of clothing brand GAP in February 2011. Formerly the worldwide managing director at Ogilvy & Mather, Seth has developed marketing campaigns for consumer brands such as Coca-Cola, UPS, Unilever and Time Warner Cable. Farbman also founded and became president of OgilvyEarth, a top-ranked sustainability marketing practice.
Follow Seth on Twitter: @SethFarbman
Seth Farbman, CMO of Gap, enlightened the crowd at Ad Age Digital with why GAP doesn’t see it as digital marketing but rather relationship marketing…and it’s igniting their brand.